The client is a multilingual entertainment portal. They provide varied entertainment ranging from movies to short videos for different language customers. They aggregate videos from popular web portals and offer a segregated choice for specific language users. The user experience is made effective by elegant and easy navigation to access relevant language videos.
The biggest challenge has been to engage with the visitors after they have left the website about the new videos uploaded to a specific language and category. They had no channel to reach out to the visitors apart from expecting them to return on their own depending on the engagement or the appropriate videos they have seen on the website. The dollars spent on the campaign was enough to generate the traffic for the first time visits but not providing them the desirable RoI for getting back them.
With the Push Notifications availability on the browsers and the advantage it offers such as being nonintrusive, it provides the great capability to allow serious video lovers to opt-in to receive updates of new videos added in their interest area on a periodic basis.
The client decided to use PushEngage for its 3 step implementation, ease of use, intuitive analytics, multi-language support, and scalability. In this case study on push notification, you can see the impact of push notification on the business.
Today they reach 1000+ subscribers with 4000 + push notifications per week and 12% CTR on the views are already seeing Push Notifications providing the RoI. Our segmentation capability enables them to have different push notifications for different language users and also among the different categories of video lovers. The site has seen a 43% increase in repeat users since they started using PushEngage.
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