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We are facing a tough time. Stay home to stay safe. Crisis time like this also teaches us how to be productive with limited resources. Many of the online websites are finding hard to keep their marketing activities inline due to the shortage of staff. You need an easy to use tool which is effective and have shown promising results. One such tool is web push notifications. This is the right time to implement push…

We produce a lot of data on a daily basis. According to Forbes, internet users create 2.5 quintillion bytes of data every day, and the better half is content that we upload on social media, on websites, blogs, forums, etc. Businesses put a lot of content online to promote products and services. Content also works as a medium for communication between a business and its customers and is one of the influential factors in creating…

Your website is your digital storefront. Whether you are selling directly on the website or not does not matter. Your site's user experience and interface are vital for the visitors to navigate it easily. But a poor UI design can cause problems with the visitors' experience on your website. The result is that many visitors will abandon your page and proceed to your competitor's link. It does not matter whether you are a web designer…

Mobile applications’ success isn’t only dependent on its key components or an app development company’s production process but also how well it is marketed, and managed to retain its users. Even the smallest of features can make a big difference – and often times they are the ones less noticed, like mobile push notifications. What exactly are mobile push notifications? Much like web app push notifications, a mobile push notification is a message sent to…

Solve a riddle: what should a customer pay attention to before making a purchase? The answer is on-the-spot: he should focus on the product. Yes, visitors’ attention is what every site’s content together with the marketing campaign of any possible type is aimed at! But trying to catch this ephemeral emotion upon the first visitor’s arrival on the site is a daunting task. Yet exactly this factor plays a key role in a company’s success.…

Building an online store seems to be crossing everyone’s mind nowadays. However, there are a lot of things that need to be put into perspective before building and running a successful store. One of them is choosing a powerful platform that can handle all your store’s needs. Platforms like Shopify and BigCommerce and WordPress e-commerce are some of the best platforms that can give you the need to run a successful store. The best thing…

E-commerce is the preferred business style for several. The system has successfully developed and gained its place as the sort after platform for selling products or services on the internet. As with any other market in a real-world setting, traffic is everything. The more attention you can draw to your site in the form of traffic, the better chances you have at making more sales. This simple strategy is top of the pile when it…

Push notifications are changing the digital marketing landscape and they can make a big difference in the user experience. On one hand, they can be very annoying to recipients by coming up at the wrong moment with information that’s not valuable, but on the other hand, they can provide humorous, intriguing information when the user needs it. Want to know the tips for writing push notification copy to get the best results and channel the…

A good product photo is the most basic requirement for any e-commerce website. In online shopping, the product image is the only way customer can feel the product. If you are selling at Amazon, you must have come across the product image guidelines. It knows the importance of product image for online business. The usage of photo editing tools has become common across all online sellers. Software like Photoshop, DxO PhotoLab, Luminar can help you…

With the advent of the digital revolution, business companies, small scale industries, and even multinational companies have shifted their focus in creating a digital market for their brands. The web has its own separate audience which is now spread across the globe. However, people who have just begun their business or are developing an idea may not know where to go. For old souls, there has always been a tussle between traditional marketing and digital…