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Push Notification has shown tremendous results in terms of customer re-engagement and value for money. Many push notification platforms are offering brilliant services. The cost of sending push notification is comparatively cheaper than any other re-engagement tool. However, there are push notification platforms which offer free push notification. One would ask, is free notification worth? Why would anybody go for paid web push services when there are service providers who are offering push notification for…

In this new release of Chrome 86, Google has gone a step further and now will be monitoring the push notification content. Google’s automated web crawling service will automatically subscribe to push notification and evaluate push notification for abusive content using Safe Browsing Technology. If any site is found to be sending abusive content will be flagged for enforcement if the website doesn’t resolve the issue. At the 1st half of the year, Google had…

Today, I’m excited to share that PushEngage is joining the Awesome Motive team led by Syed Balkhi. I created PushEngage in 2016 with a mission to help business owners leverage the power of push notifications to grow their website traffic and sales. Since then, PushEngage has become one of the leading push notification software with over 10,000+ customers in 150+ countries who trust our platform to reliably send over 9 billion notifications each month. It’s…

The ecommerce space has been expanding steadily, with some projecting a market size of $4.97 trillion by 2021. With Shopify being in the top 3 ecommerce platforms, opening up a store on the platform is relatively easy, but growing it can be quite tough. However, many online stores benefit from the same tactics and it usually comes down to who executes better. If you’re wondering how to go toe-to-toe with the competition and beat them…

Push Notification platform offers a number of pre-defined campaigns and templates. However, those templates are standard ones. You may want to try out different messaging and see the impact on Push Notification KPI. Below are some of the most converting push notification templates you can try out. Conversion Templates Templates for the cart abandonment push notification series: Cart Abandonment Campaign: It allows you to send a series of web push notification to cart abandonment users. …

Web Push Notifications has become one of the most effective marketing channels for online websites. With the popularity of this channel, many push notification service platform has started. Though the use of web push notification is very simple, still they are pitfalls to be avoided. If you avoid common mistakes when using web push when sending notifications, it can easily increase your conversion rate. In this article, we will talk about small mistakes which has…

Push notifications might seem like an intrusive way to catch users’ attention – so marketers are often hesitant whether implementing them makes sense. According to statistics, it does – 90% of users who got a push-notification will open it. 50% of website or app visitors don’t mind notifications at all, as long as they offer valuable information. How can marketing teams make the most out of push notifications, newsletters, and welcome message campaigns? What are…

This is a complete tutorial on web push notification. By the end of this tutorial, you will have a clear understanding of What is a Push Notification and its usage and benefits. Website Push Notifications has gained popularity due to its ease of use. Many businesses are using website push notifications to re-engage customers and increase revenue. If you are also looking to use push notifications on the web, you have come to the right…

Let’s get right to it! Why do we create content in the first place? For search engine optimization and better ranking? Sure. For customer education? Definitely! For boosting our sales? Yes, but that one’s a bit complicated. There are multiple ways to engage users and interactive content can increase your engagement rate. So, let’s go interactive! By its very nature, interactive content engages people in some sort of activity. Be it making choices, answering questions,…

This article was originally published on July 14, 2020, at Website Planet. Here is the link to the original article. Browser push notifications are one of the newer channels available to boost customer engagement. Ravi Trivedi, Founder & CEO of PushEngage explains why these notifications are more effective than email marketing and how their platform effectively segments and automates push notifications so your users receive the content they want, increasing the conversion outcomes you want. What is…