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Push notifications have been a favourite tool for marketers to connect with their audience across the industries. It allows them to instantly send web push messages to the subscribers. To collect more subscribers, we have always shared the optimization techniques, and the best practices for higher subscription rate and to get maximum CTR. In addition to the browser behaviour now, and to increase the subscription, we have made Subscription Opt-in Reminder Prompts. Why You need…

What is Goal Tracking? PushEngage is now live with the Goal Tracking Feature for Web Push Campaigns. As we focus on making the marketer's task easy we have now launched the Goal Tracking feature which will help to check the performance of the campaign with better analytics and help you analyze and optimize your campaigns, as well as measure true ROI. With Goal Tracking, you can track the ROI of your campaigns. For e.g create…

Dear Customers, We truly hope that you and your families are safe in these turbulent times. The entire PushEngage team is working remotely to help stop the spread of the virus and to keep our employees and everyone around us safe. We have additionally equipped every single employee with the necessary tools so they can work comfortably from their homes. We will continue to operate the business and ensure that we serve you flawlessly. We…

Google is introducing the Quite User Interface for Chrome 80 users, which is geared towards improving the user experience as it relates to asking permissions. Now not every user who visits the website will get the opt-in or permission prompt for push notification subscription, and it will depend on the user preferences (like before, but with extra option), the past user actions and the performance of the website with regards to opt-in of the push…

In one of our case studies, we have mentioned segmentation has helped to increase the Click Rates by 200%+ and is an essential part of push notifications strategy for any site type. So, with PushEngage you can segment your subscribers in 6 different ways using the PushEngage Dashboard. Earlier one would need to add 2 extra lines of code to segment the subscribers on page visit but with our recent update you can do it…

Cart abandonment always brings discomfort to any e-commerce industry. The cart abandonment rate ranges from 69% to 81% across any industry. This continues to grow even when you run several discounted campaign, price drop campaigns, etc. To recover this falling cart there are several cart abandonment campaigns. Using PushEngage you can implement the same cart abandonment campaign and send reminders or notifications to the subscribers using in the form of web push notification to complete…

Drip push notification campaigns are considered to be one of the best ways to nurturing leads. You can not only run a drip campaign using Emails, brochures, messages, social media, etc but you can use web push notifications for the same purpose. What is it? Earlier with PushEngage, you were able to send personalized web push notifications using the County and the City name of the subscribers. Also, you were able to send this drip…

Customers are mostly price-sensitive when it comes to shopping. They would add the product to their cart and wait for the price drop. There are many tools that show the price drop history as well. You can now re-engage your customers and increase conversion using Price Drip Alert Campaigns using the web push. Customers will decide the price point and will automatically get a push notification when the price drop happens. Price Drop Campaigns are…

UTM parameters are used by marketers to track the performance of the campaign or measure the traffic generated for the content published. UTM parameters identify that refers to the traffic of a website, or promotional email sent using the URL used. As web push notification is one of the most preferred retargeting channels used by the marketers it equally important to check how the push notification performed. To check the performance of the web push…

Push notifications are an important tool used by many industries to re-engage users. But the same should be used effectively to update the users or making them aware by sending updates as per their interests. To make it more efficient and quick we have introduced the image library. Using a large image in push notification has a big impact on the performance of the campaign. What Is Image Library and How It Works? Image Library…