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What is the Future of Content Marketing? AI is on the rise, and Microsoft just fired its content marketing team to replace them with robots. Low-quality SEO content is overwhelming and never has the content shock once described by Mark Schaefer in 2014 been so acute. What can we expect for the future? Is this the end of content marketing or content marketing as we knew it? Is inbound marketing still living up to its…

Webinar Recording on Advanced SEO hacks for bloggers by Craig Campbell Search engine optimization or SEO is incredibly important for bloggers and marketers. One should optimize their web pages including their blog posts. By doing so you're making your website more visible to people who are entering the keywords that are associated with your service or product through search engines. To truly stand out in the competitive world of E-content, you need to move towards…

A few years ago, blogging was maybe just another hobby that a few people had in addition to working their jobs. But today, blogging might still function in that way, but a lot of things have changed. We are in 2020 now and blogging has become an online profession on its own, and people at large are starting their own blogs to get into this booming profession. There are multiple ways to monetize your blog.…

Social media now is a place for brands to provide personalized experiences to their audiences. It is as much about engagement now as it is about sharing useful, interactive content. In this article, we will see the Emerging best practices to Increase Social Media Engagement in 2020 shared by Julio Viskovich. Marketers often face the issue of the lack of engagement on social media channels even after uploading seemingly good content from time to time.…

We know that first impressions are important. If any customer doesn’t like what he sees immediately, He thereafter won’t try to take a deeper look at a company. So as a result, businesses devote their time, finances, and resources to make landing pages look as appealing as possible. Yet many a time businesses don’t apply the same principles to their websites, and often wonder why landing pages are important. source – https://www.crazyegg.com/blog/landing-page-optimization/ A good landing…

AdWords campaign management can be very time-consuming and when you've got other things on your to-do list. Even logging into your Google ads account might seem hard, much less spend time optimizing your ad campaigns. It doesn't come as a surprise that so many business owners, as well as marketers, make changes to their AdWords accounts only once per month! Pay per click(PPC) should be a continuous and repetitive process. It takes continuous effort to…

Social media has changed the marketing scenario. It is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay. It has been growing exponentially since 2004, and yet hasn’t reached the peak of its popularity. We can’t deny the fact that social media platforms are now a major source of news as well as all sorts of information. With the ever-changing social media scenario, its high demand and customers constantly seeking attention, maintaining a balance…

You’ve probably heard a lot of times that Search Engine Optimization (SEO) is a vital tool in digital marketing and has the highest ROI of any e-commerce campaign, but most e-commerce shops are put together with very little consideration of the search engines. Most of the time, we rely on social media or ads, which are great up to an extent but they require a constant effort. Whereas SEO requires efforts upfront and is made…

One challenge every store owner will face is how to increase their online sales. And the explosion of growth has only made it tougher. Every entrepreneur knows how important it is to market online and gain visibility. However, those same individuals also know the difficult and tremendous undertaking involved. But there are definitely some ways to market your business that offers a good return on investment. Wakeel Zaki, Director at Sanaualla Store, tells us here…

For decades, marketers have hidden behind the implicit acceptance that “half of the marketing we do is effective, we just don’t know which half.” Many marketers struggle with marketing ROI due to many factors, namely – Time, as the process seems overwhelming when you consider all the channels and content; Data collection and the tools to use; and finally the Approach as to what’s the best or easiest way to calculate ROI for your business?…