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Arkadium is a creator of premium gaming content designed specifically for grown-up players worldwide. The company’s games, which deliver hundreds of millions of annual gameplays, can be found on its own site, Arkadium.com, as well as the websites of the world’s biggest publishers and brands, including USA Today, the Washington Post and MSN. Challenges Faced Arkadium had two goals while searching for a new push notification platform: Increase user retentionHelp build the company brand User…

Push Notifications has found its way to most of the online business. The success depends upon the push notification strategy. Though push notifications are easy to use and execute, they may not offer good results without proper planning. Push notifications are mainly used to update users instantly and are delivered on the browser. You can create multiple campaigns using web push. There are mainly two push notifications use cases: Revenue GenerationRe-engagement & Traffic Are you…

The journey from being a visitor to being a customer is very crucial for every e-commerce business. To increase conversions, each stage in this journey needs to be optimized. As a website owner, it’s your job to keep the journey smooth without hiccups. In this article, we will see that conversion optimization has a different meaning at every stage. You can use push notification for e-commerce, blog, travel, or any online websites. The final goal…

We are facing a tough time. Stay home to stay safe. Crisis time like this also teaches us how to be productive with limited resources. Many of the online websites are finding it hard to keep their marketing activities inline due to the shortage of staff. You need an easy to use tool which is effective and have shown promising results. One such tool is web push notifications. Businesses are using push notifications on web…

Blog and media always have something new on their pages every day. It could be news or some new blog post. As a website owner, you would update your audience instantly. For e.g., if the election is running, as a media site you would want to update your audience before anyone else. This builds up credibility on the subscriber’s mind. Similarly, bloggers using the content audit tool creates new content for the audience. However, whenever…

Phooto is a B2C company focused on personalized photo products, such as prints, photo books, frames, gifts, and others. Capture all your best moments and get them printed. Each and every product is of premium quality. You can create the design by yourself using their software or on their website. Once you are satisfied with the look, just go ahead and place the order. Marketing Challenge Being a popular gift site, they get huge traffic…

Getting bored! Open your mobile or laptop and search for online games. You will see thousands of free as well as paid online games. The online gaming industry is growing big. You can play games just for the thrill or for money. As a gaming website owner, you would like to keep the gamers engaged. You want them to play more and earn. If you are running paid online games like rummycircle or add52, then…

Online job sites provide a single platform for both job seekers and recruiters. The job site not only lists the available jobs but also acts as a hiring agent for the company. Many job seekers registered at those sites to get a job. With so many job sites available, the competition has become really tough.  As a job site owner, you not only want more jobseeker to register at your site but also get recruited.…

Nowadays you can learn everything online from anywhere. Thanks to e-learning sites which enables people to learn everything from the comfort of your place. It has made is convenient for both student and teacher to learn and teach anytime and from anywhere. There are so many e-learning websites offering different courses. Everybody is running ads, mailers, to get more and more students for the courses. However, you need to make sure those prospective students keep…

When it comes to information, not only speed matters but channels too. If you want to update your friend regarding the change of venue, would you send a message or call them? Both are sent instantly. However, the call will immediately get the attention as your friend may not be checking the message. Similarly, consider a case when you are running a limited-time sale on your online store. Do you want your customers to keep…