Segmentation means dividing buyers with similar characteristics into small groups to send personalized messages. If you can segment or group your users based on their preference, or based on their browsing pattern, you can then send out relevant notifications. This will get you higher click rates, and lower unsubscribes. As a push notification opt-in strategy, you can now segment users at the time of subscription.

One fits all strategy always fails in marketing and to cope up with that segmentation is the key. With PushEngage you can segment users in many ways.

You cannot only segment your users based on their browsing habits (using our javascript library),  but with our new release, you can also do segmentation at the time of subscription.

Segmentation At time Of Subscription

 

This is a type of user preference based segmentation that you can do using PushEngage. You can also call this a User-Driven Segmentation. Here the user gets to choose any one of the two choices he is provided.  Few of the examples are –  Get alerts on KKR vs Mumbai Indians, Manchester United Vs Barcelona,  Men vs Women, Buyer vs Seller and you can think of options for your site.

The way the segmentation at time of subscription works is –

  • When the user will subscribe we get the subscription device id, along with Geo segments (location),  device type.
  • In this case, we will also collect the user preference at the time of subscription, and it is stored as Custom Segments

Here’s breakdown of how you can do segmentation at the time of subscription:-

Step1 – Login to your PushEngage account and you’ll be redirected to dashboard.

You will have to first create the segment. So for that click on Segmentation > Manage Segmentation.

 

 

Then click on Create Segment (On the right side of the dashboard). Add the number of segments you want to and click Create.

 

Step2- After creating the segments go to Settings > Subscription Dialog Box Settings.

There you’ll get Subscription Dialogue Box Settings.

Click on Large Safari Style with Segments as Dialogue Box Type. Then click on Choose Segments and select any of the two segments that you’ve created before.

 

Please note if your site is an HTTPS site, then you need to select Quick Install as Yes

You can check the preview on the right side of the dashboard.safari style box with segments

 

Click on Edit to make changes in the intermediate page and save the changes once it is done.

On completion of the steps mentioned above click on Save and Pusblish

 

On doing these steps visitors will not find the below opt-in popping first. It will appear as a second opt-in.

 

Large Safari Style with Segments works with both HTTP and HTTPS website. As soon as a new visitor will visit your website he/she will get opt-in like this with two options. If he/she clicks on option ‘A’ he/she will receive notification of that particular category and vice versa.

So here the visitor is supposed to click on any of the options and submit it.

segmentation in push notifications

On clicking the Submit option the visitor will get another opt-in which will ask him to allow or block the push notification.To receive notifications further he/she must click Allow.

segmentation in push notifications

The visitor will be added in the segmented group automatically and will receive the notifications likewise.

segmentation in push notifications

This is all that you have to do and users will be added in the segments in real time.

Other Segmentation options that PushEngage allows:-

  1. Device Type.
  2. URL Based Automatic Segmentation.
  3. Custom Segmentation Based on Your Site Action.
  4. Location Based Segmentation.

In Device Type Segmentation the device which the visitor used to subscribe to the push notifications for your site is captured. Click here to know more about it.

segmentation in push notifications

In URL Based Automatic Segmentation if the visitor matches the URL patterns he is automatically added to a particular segment. The URL pattern is specified by the admin and using dashboard you can make customer segments as per your requirement.

Click here to know how to use URL Based Segmentation with auto responders to send personalized notifications

In Custom Segmentation Based on Your Site Action, you can here add or remove your subscriber using this code. You can add segments here based on any actions of your site.

You can add a segment to a subscriber on any event on your site with pass parameter as a “segmentname

Legacy Version

_pe.addSubscriberToSegment(‘segmentname’);

Async Version

window._peq.push([‘add-to-segment’,’segmentname’]);

Note – If you have used Async Code while installation then use the code mentioned in Async Version otherwise Legacy Version

You can also remove a subscriber from a particular segment with pass parameter as a “segmentname“.

Legacy Version

_pe.removeSubscriberFromSegment(‘segmentname’);

Async Version

window._peq.push([‘remove-to-segment’,’segmentname’]);

Note – If you have used Async Code while installation then use the code mentioned in Async Version otherwise Legacy Version

In Location Based Segmentation you get a chance to segment users on basis of their country, state, and city. You can send them notifications on according to their time zone.

The most common thing in all the above steps is the user is not aware in which segment he is added. With the new release of PushEngage, the user gets the control of adding himself in a new segment and is likely to receive notifications accordingly.

segmentation in push notifications

Some Advantages of using Large Safari Style with Segments –

  • The user will be segmented at the time of subscription that is in real time.
  • You don’t have to add any extra code to segment users separately.

Segmentation most often gives better results as it is customized to user preference. Further, you can improve the performance by sending rich push notifications and add a large image instead of the simple notification. To add more value to your push notifications and users you can personalize your push notification. This can be done by adding their name or some other details in the notification. You can take a step forward and send push notifications on customer’s birthday, anniversaries or at the festive occasions. That can be done to make big sale announcements or other special offers.

You can see this video link for understanding other ways of segmenting push notification users:

[youtube https://www.youtube.com/watch?v=yBIzzhEF9ME?rel=0]

 

For further queries, you can email us at caret@pushengage.com or check the PushEngage support sections.

PushEngage