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push notification opt in rate

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The subscription rate for Web Push Notifications has been phenomenal, and our data shows: Subscription rate of Web Push is Higher Than Email by 2 to 5x. As per the push notification benchmark report, you can get upto 20% subscription rate. In one of our case studies, we found Asklaila, one of the platforms for local business, got a 3X higher subscription rate as compared to e-mail. Here is the average subscription rate we observe…

Web Push Notification is one of the fast-growing marketing channels, with strong ROI, and used by several businesses. Being non-intrusive and instantly delivered, web notifications have found its place in every industry vertical. As compared to an email newsletter where the average subscription rate is 2%, the web push notification opt-in rate is around 5%-15%. However, web push notifications are permission-based service and the user has to opt-in to receive push notifications from you. Web…