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Push Notification Performance

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Push Notification or push messaging is really a powerful tool used by brands to help them re-engage users and retain them back. But, it is to be ensured that it is used the right way so that it becomes beneficial to the users, making them aware of the latest news and delivering them updates based on their area of interest. Beware that it can be disastrous if not used the right way without any strategy.…

Mobile Phone has become an inevitable part of one’s life that a day is started and ended with it. This hand-held device is something that we interact with more than anything! Like really!!! It has so much influence on humans that all your schedules are dependent on your Smartphone. Last year Google had announced that any non-mobile friendly pages will be ranked even lower from 2017. Taking this into consideration many brands started focussing on…

Browser Notification is one of the greatest tools to engage your customers and to increase customer retention. Companies with higher frequency users reach higher engagement rates. Chrome push notification is one of the most simple ways to reach out to your users without any hindrance. Web Push Notifications have far wider reach out than the mobile push as the latter can reach out only to those mobile users who have installed the particular app in…

Customer researching and buying online, especially mobile, is in full swing and there is no looking back for those companies who have formulated marketing strategies for mobile users. All kinds of businesses no matter how small or big have started building their own websites and creating a strong social media buzz. This is due to the search and people have reached such a state where they depend on the internet to stay updated even for the…

" A good rule for a Push Notification is that it should be Important, Urgent and Contextual" Browser Push Notifications are the easiest and most convenient medium to keep your audience engaged. Also, it drives more traffic to your site by increasing your user engagement, and thus boosting your sales and getting you higher revenue. But, what happens if you fail to crack this by failing to impress your customers by sending ineffective Push Notifications?…

Any business opts for numerous ways to promote their brand or product. As a result, our inboxes get filled with too many newsletters, notifications, text messages, and our mobiles with certain apps. But these do not get noticed many times and people might miss them due to their email filtration, or blindness to notifications. But, you can crack this with Browser Push Notifications which are silent though but are very much engaging and effective. Web…

Now you can automatically segment your subscribers in PushEngage, and then send them targeted notifications. Targeted Push Notifications lead to higher Click Through Rates, and low unsubscribe rates and are a good experience for your website visitor. We wrote earlier about the 4 ways to segment your users in PushEngage,  and just released automatic segmentation based on URL patterns, is an easy to use, and very useful feature. Here is how it works:   A visitor…

Blogging is one of the most recommended methods for a business/individual to engage with customers. The continuous practice of blogging helps you to get clear on the ideal audience you want to reach and the community you want to build. From small websites to fortune 500, companies are building a strong online presence with refreshing content. It is one of the cost-effective strategies which will reap benefits for a long time. However, successful blogging not…

There are 3 easy ways to improve the effectiveness of Web Push Notification: Use Expiration Time, Require Interaction, and Personalize Your Notification You sent a notification to your 10,000 subscribers and seeing only 5000 subscribers viewed the notification, and only 500 clicked the notifications. This is a 50% View Rate, a 5% Click Rate (Clicks/Sent), or 10% Click Through Rate (Click/View). You are looking to increase your view rate, and Click Rates/Click Through Rates, and…

Browser Push Notifications are similar to mobile app notifications. They allow the website owners to drive higher engagement on their websites on both desktop and mobile. They have shown to drive an extra 20% to 30% repeat visitors for large content sites like Facebook. You can use any push notification platform to create and send website push notification. Quick Video On How Push Notification Works How Does Push Notification on Browsers Work? Website push notification…