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Emojis have become an essential part of our expression while sending a text, or when you chat with your friends, etc. It is the new messaging trend! Since a lot of people found it as a better way of communication, Emojis have become a vital one when it comes to digital marketing as well. We need to understand the importance of emojis. It is proven that these expressions have great benefits even while sending push…

Make your drip notification campaigns more effective with Geo Segmentation. Now you can create multiple Drip targeting geo-location of your subscribers. Create custom drip notification for each location to get higher CTR for your notifications. The Geo Segmentation is done based upon the location from where your user has subscribed to your notification and is one of the many segmentation options available in PushEngage. With Drip Push Notifications, Intex increased CTR by 312% for push…

Do you wish to send the notification to your subscribers who recently subscribed or to the very only one? Or do you wish to send the personalized push notification to the subscribers who made the subscription in a festive season, or during one of your campaigns? If so, you can use Date Range Segmentation with PushEngage where you can decide a time period or duration, and select only those subscribers who subscribed within that period,…

Cart Abandonment is a term used in the eCommerce industry when a visitor comes to your website and leaves the page before completing the desired action. It mainly refers to the abandonment of a shopping cart when a user adds a product to his cart and then makes an exit without completing the purchase. The rate of Cart Abandonment is approximately 70% on an average documented rate. There are various reasons cited for Cart Abandonment…

Push Notifications are those messages that pop out on your mobile or desktop or tablet even when you are not on any browser. In fact, these messages have proved to become one of the most effective marketing tools which are now widely used by marketers to reach their goals. You are already aware of how browser notifications can be a boon to increase sales in the e-commerce platform. But, its use depends completely on the type…

For E-commerce sites, Abandoned Cart Push Notification is one of the most popular campaigns. It has shown to have the best ROI of all. Cart Abandonment Push Notifications is one of the top trigger campaigns used by E-Commerce websites. We know how Web Push Notification works – Notifications are delivered in real-time. This is one of the most important push notification features which resulted in higher CTR for Push Notification Campaigns. According to a study…

Web Push Notifications are clickable messages sent by a website to the user browser. It can be accessed on desktop and mobile browsers, and are similar to mobile push app services. Chrome push notifications are indeed a great relief to e-commerce players and play a vital role in delivering exemplary results for online stores. Optimizing the right Push Notification campaign strategy for E-commerce websites can never stop you from reaping success. You should also optimize…

Push notifications are the preferred channel for re-engaging customers and converting them. The aim of such notification services is to nurture and gradually convert a potential visitor on the website into a customer. Push notification for a website is one of the most effective ways to engage with users. Personalized Push Notifications can easily help travelers to be notified of all upcoming offers, new routes and anything related to the subscribed destination or service. Using the web…

Abandoned Cart is a reality in all e-commerce websites where a person leaves a product in his cart without buying. The shopping cart abandonment rate is generally estimated between 65% and 75% for e-commerce sites. This can happen due to various reasons including price variation, high shipping charges, change of mind, ignorance, etc. It is not an easy task to end this completely but you can check for some tactics with which you can make…

We have already seen how Web Push Notifications can help your website or brand to improve Click Through Rates, boost sales, and customer engagement. We also saw the benefits of sending personalized push notification messages as they can make users more engaged and the chances of getting higher conversion are more. Send personalized push notification for better response rates. You can start using push notification for free by taking the trial for 14 days. If you can make…