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Cart abandonment always brings discomfort to any e-commerce industry. The cart abandonment rate ranges from 69% to 81% across any industry. This continues to grow even when you run several discounted campaign, price drop campaigns, etc. To recover this falling cart there are several cart abandonment campaigns. Using PushEngage you can implement the same cart abandonment campaign and send reminders or notifications to the subscribers using in the form of web push notification to complete…

Nowadays we all book our travel plans through an online portal. Similar to other e-commerce sites, travel website also experiences booking abandonment. The first step to book any travel is to fill the booking form. Many times customers abandon the form filling itself. As per the push notification benchmark report, travel websites are using cart abandonment campaign to recover lost revenue. There are plenty of reasons for booking abandonment. Below mentioned 5 small tips will…

What triggers users to shop at your website? Is it a logical decision or an emotional decision? Neuroscience Proves: We Buy On Emotion and Justify with Logic We all tend to believe that our shopping decisions are logical. We analyze every single detail and then make the final decision to make the purchase. For e.g, if the same shirt is available in Nike and some other local brand, we tend to buy it from Nike…

Browser Abandonment happens after a person leaves a website after browsing a category or a product page, without making any purchase. If you have the right marketing campaigns you can recover the users who are just browsing the site and abandoning. There are many tools for an e-commerce website to target the browser abandonment users. However, with Push Notification, you can target them in real time, directly on their browser. As compared to cart abandonment…