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rich push notification

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Cart abandonment always brings discomfort to any e-commerce industry. The cart abandonment rate ranges from 69% to 81% across any industry. This continues to grow even when you run several discounted campaign, price drop campaigns, etc. To recover this falling cart there are several cart abandonment campaigns. Using PushEngage you can implement the same cart abandonment campaign and send reminders or notifications to the subscribers using in the form of web push notification to complete…

UTM parameters are used by marketers to track the performance of the campaign or measure the traffic generated for the content published. UTM parameters identify that refers to the traffic of a website, or promotional email sent using the URL used. As web push notification is one of the most preferred retargeting channels used by the marketers it equally important to check how the push notification performed. To check the performance of the web push…

With PushEngage you can segment your users based on their activities, page visit, geo-location, device and browser used at the time of subscription, and the date of the subscription. Now, you can also add Conditional and Logical operators "And", "Or" while sending a segmented notification to your subscribers for better results. Earlier with PushEngage, every segment that was added in the "Include Segment" and "Exclude Segment" field used to follow the AND Condition. But after…

Emojis have become an essential part of our expression while sending a text, or when you chat with your friends, etc. It is the new messaging trend! Since a lot of people found it as a better way of communication, Emojis have become a vital one when it comes to digital marketing as well. It is proven that these expressions have great benefits even while sending push notifications. Including emojis in web push notifications is…

Web Push Notifications are a new market channel that has shown promising results in a short span. We had earlier discussed how Push Notifications are beneficial as compared to emails and is now being used extensively by marketers. They can drive more customer engagement and can boost added interactivity. Recently Chrome announced launching the Rich Notifications or Notifications with Large banner size images as part of Chrome 59+ And if you are sending rich push notifications, you are likely…