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For brands, push notifications are a valuable marketing channel. New products, special discounts, email signups, and more can be pushed to your prospective customers as they browse your website. For your users, on the other hand, push notifications can be downright annoying. There’s nothing quite as irritating as an intrusive window that pops up when you least expect it. A poorly-crafted push notification repels customers, losing you potential sales in the process. But it doesn’t…

Web push notifications are messages that come from a website. These notifications are delivered to the subscriber on their desktop or device even when the concerned web page is not open in their browser. However, the appearance of the web push notification varies from browser to browser and also the Operating System. It is also called browser notifications. So, if a subscriber is using – Mac OS – Browser push notification will appear on the top right corner of…

Web Push Notifications have become one of the most widely accepted communication media by marketers. It has many advantages over emails, where research shows Push Notifications deliver 10X more CTR over emails. There are many reasons why you should be using Web Push Notifications. It increases CTRIncreases Customer EngagementMaintains high privacyReal-time delivery There are much more to list. Check out the infographic by PushEngage below to know them. Embed this infographic on your website or…

We did a study to understand the impact of segmentation on Click Rates by different industries. Push Notification sent to the right segment improves your push notification click-through rate. We analyzed the results to find that Push Notifications with Segmentation can increase the CTR up to 218% depending on the type of industry. Automatic Segmentation is a feature you can use if you are a PushEngage subscriber and segmenting your users based on their activities…

Since its inception, PushEngage has strived to help businesses engage both potential and existing customers through personalized push notifications. Reputable B2B software directory FinancesOnline recently recognized our hard work by giving us a high 8.9 and awarding to us Great User Experience and Rising Star awards for 2018. The Great User Experience award is given to mobile marketing software solutions that have set a benchmark in providing great usability alongside well-designed functionalities. Meanwhile, the Rising…

Push Notification is a permission-based service. The first step in implementing a browser push notification is to seek the permission of the user to send him a push notification. With Subscription Dialog Box or Opt-in box, we ask the users permission. With the right configuration, you can see an increase in your push notification opt-in rate. There are two types of push notification opt-in: Single Step Opt-in: Users can subscribe to push notification in a single click.…

Push notifications are the preferred channel for re-engaging customers and converting them. The aim of such notification services is to nurture and gradually convert a potential visitor on the website into a customer. Push notification for a website is one of the most effective ways to engage with users. Personalized Push Notifications can easily help travelers to be notified of all upcoming offers, new routes and anything related to the subscribed destination or service. Using the web…

Website Notifications, a newbie in the marketing platform, is now widely used and will soon be hitting the mainstream. Marketing your product the right way isn't a big deal at all. Push Notifications have become one of the best ways to reach out to your customers. Web Push Notification is a new customer engagement channel that is steadily growing and the marketers from all industries use them as a powerful way to reach out to…

If you have a blog or content site on Wordpress or have a site with RSS feed, you can manage your Browser Push Notifications in a completely automated manner using PushEngage. You can read more details on How Browser Push Notifications can Help Bloggers to get up to 30% Extra traffic. Here are the 4 ways to automate your Web Push Notifications with PushEngage Wordpress Plugin If you have a Wordpress, then the easiest option…

The client is a multilingual entertainment portal. They provide varied entertainment ranging from movies to short videos for different language customers. They aggregate videos from popular web portals and offer a segregated choice for specific language users. The user experience is made effective by elegant and easy navigation to access relevant language videos. The biggest challenge has been to engage with the visitors after they have left the website about the new videos uploaded to…