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Push Notification Performance

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There are approximately 3.2 billion people who use social media, which equals 42 percent of the global population. With so many people active on social media, companies need to be active as well to cultivate and convert leads. It’s great for brands to engage on these platforms. However, they need to strategically engage with followers to expand their customer base. Understanding the Marketing Funnel To convert leads, you need them funneled through to your…

For brands, push notifications are a valuable marketing channel. New products, special discounts, email signups, and more can be pushed to your prospective customers as they browse your website. For your users, on the other hand, push notifications can be downright annoying. There’s nothing quite as irritating as an intrusive window that pops up when you least expect it. A poorly-crafted push notification repels customers, losing you potential sales in the process. But it doesn’t…

Web Push Notification has proven to be effective in e-commerce businesses to increase sales and traffic. You will find many push notification features that are very much essential for e-commerce to increase business. Below are 6 actionable push notification techniques for e-commerce to drive more sales: Drip for Existing Customers Drip is a great tool to increase customer engagement. You can create strategies using drip for your online business. Once someone makes a purchase on…

You have integrated push notification on your website and sending push notifications to your subscribers. However, when checking the KPI of push notifications, you are not getting good engagement rate for your push notification campaign. Here are the top 5 easy hacks to increase the engagement rate of your push notifications: Push Notification Title The user may be getting many push notifications from different websites. The title and description play a crucial role in getting…

Nowadays many websites are using Web Push Notifications as a re-engagement tool. You can increase the customer engagement rate using push notification. Many service providers for push notifications, offers various features to support different types of campaigns. With the increase in the adaptation of push notifications, many websites are using web push notification. However, make your push notification stand out on the user’s device, you need to plan an effective push notification strategy. Before moving…

Web Push Notification is one of the fast-growing marketing channels, with strong ROI, and used by several businesses. Being non-intrusive and instantly delivered, web notifications have found its place in every industry vertical. As compared to an email newsletter where the average subscription rate is 2%, the web push notification opt-in rate is around 5%-15%. However, web push notifications are permission-based service and the user has to opt-in to receive push notifications from you. Web…

Website Notifications, a newbie in the marketing platform, is now widely used and will soon be hitting the mainstream. Marketing your product the right way isn't a big deal at all. Push Notifications have become one of the best ways to reach out to your customers. Web Push Notification is a new customer engagement channel that is steadily growing and the marketers from all industries use them as a powerful way to reach out to…

There are 3 easy ways to improve the effectiveness of Web Push Notification: Use Expiration Time, Require Interaction, and Personalize Your Notification You sent a notification to your 10,000 subscribers and seeing only 5000 subscribers viewed the notification, and only 500 clicked the notifications. This is a 50% View Rate, a 5% Click Rate (Clicks/Sent), or 10% Click Through Rate (Click/View). You are looking to increase your view rate, and Click Rates/Click Through Rates, and…