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Cart Abandonment notifications implementation has a dependency on your developers for integration, you might be a developer but not willing to make the code changes so Google Tag manager comes into play. It is a very friendly tool for marketers and developers who are not willing to make changes to the code only to integrate a marketing tool. You can install PushEngage using GTM. Cart Abandonment is implemented in three parts Creating Campaign Placing the…

You can install PushEngage by integrating the JavaScript. However, you also install PushEngage using GTM. PushEngage installation using Google Tag Manager or GTM is a quick and easy process. GTM is a very friendly and helpful tool for marketers. Managing and adding the javascript code becomes very easy through Google Tag Manager. If you also use GTM and want to integrate PushEngage through the same. Please follow the below step by step guide to install…

Suppose you want to start a new campaign and segment your subscribers on the basis of the page they browsed. How would you do that? You would be firing our Javascript API which simply adds to the segment of your liking. How would you segment push subscribers dynamically, without changing the code? This is where Google Tag Manager (GTM) comes in handy. Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of…