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Every year new e-commerce websites are coming. The competition is getting tougher with the new e-commerce websites opening up regularly. However, even with so much competition, there are websites that are doing very well. They are able to generate high traffic as well as a high conversion on their website. The difference between them and others is the marketing strategy and good operational execution. To get an upper side in 2020 over competitors, execute some…

Make 2020, the best year in terms of revenue for your online business. One of the most important factors to increase your revenue is conversion. You have created a beautiful website and listed all your products. All the tools necessary for running an e-commerce website are added. You have also done SEO for your e-commerce site. You set your Facebook ads and started promoting your website. Traffic started flowing to your website. You have also…

For any business, investing in the right tools has a huge impact on productivity and setting up the right processes. If you are planning to create a new website or an e-commerce business in 2020, you need the right tools to balance your business demand and finance. In today’s era, you will find a lot of tools for e-commerce business but varies in features, price, support, stability, and more. Once you have started your business,…

Why is Segmentation important? Segmentation is one of the most important aspects of every marketing plan. It allows you to know your customers and target them with relevant messages. It also helps to increase customer engagement. Proper segmentation of push subscribers can also lead to a higher conversion rate. Segmentation can be based on any attributes like region, language, behavior or device. You can also segment based on the actions user take on your websites…

BollywoodKart Gets 15% Lift in Revenue Using Personalized Cart Abandonment Web Push Notifications Summary of Results About BollywoodKart Bollywoodkart is a leading online e-commerce website focused on designer Indian Ethnic collection. It has a wide range of collections from sarees, salwar to designer lehengas and Kurtis. Their Marketing Objective One of the common problems faced by all e-commerce industry is Cart Abandonment. We spend a lot of money on customer acquisition but when a customer…

CS-Cart is a shopping cart platform that offers over 500 features under the hood and vast add-on and integration options to help you build and manage an online store. CS-Cart flaunts a set of advanced features including product comparisons, multiple storefronts, individual and multi-vendor stores and more. And if you want to enable web push notification on CS-Cart then here's what you need to do. How To Enable Web Push Notification on CS-Cart – Login to you CS-Cart dashboard and…

You have started your e-commerce website on Volusion and now you are looking for ways to increase engagement on your website. You came to know about Web Push Notifications. It allows you to send browser push notifications to re-engage your customers. Now on the Volusion platform, you can send website push notification using PushEngage. Below is the step by step guide on how to integrate PushEngage with Volusion website – Installation Steps for HTTP and HTTPS…

Creating an e-commerce website on WordPress has now become easier with WooCommerce. WooCommerce is a free plugin you can use with your WordPress website. It allows you to create your store, showcase products, categories, and sell online. If you are thinking of web push notification service for your WooCommerce website, then start with PushEngage. Using PushEngage WordPress plugin you can easily send push notification from the WooCommerce website. It's easy to use and install a plugin…

Abandoned Cart is a reality in all e-commerce websites where a person leaves a product in his cart without buying. The shopping cart abandonment rate is generally estimated between 65% and 75% for e-commerce sites. This can happen due to various reasons including price variation, high shipping charges, change of mind, ignorance, etc. It is not an easy task to end this completely but you can check for some tactics with which you can make…