Intex Got 312% Increased Click Rate From Drip Web Push Notifications About Intex: Intex is a global brand in consumer electronics, and second largest mobile phone companies by sale, and over a $1B in revenue. Background Intex was already using PushEngage for its web push notifications need. They had seen the success of using web push notifications. Over time Intex had built a push subscriber base of over 30,000+ subscribers. They wanted to keep their…
There are 3 easy ways to improve the effectiveness of Web Push Notification: Use Expiration Time, Require Interaction, and Personalize Your Notification You sent a notification to your 10,000 subscribers and seeing only 5000 subscribers viewed the notification, and only 500 clicked the notifications. This is a 50% View Rate, a 5% Click Rate (Clicks/Sent), or 10% Click Through Rate (Click/View). You are looking to increase your view rate, and Click Rates/Click Through Rates, and…
