The abandoned cart is one of the most converting re-targeting campaigns across all media. Not only the cost of re-targeting is low but ROI is also high. You already why Abandon Cart Push Notification is A Must-Have for E-commerce Sites. According to research average cart abandonment rate is around 67.45% which is high. And if you can perfect the cart abandonment campaign, you can easily generate the lost revenue. You can check out the case study on how Bollywoodkart got a 15% lift in revenue using cart abandonment push notification.
Below are the abandoned cart push notification templates you can use in 2019.
These are most converting cart abandonment templates used by e-commerce using web push notifications.
When a user abandons their cart, instead of just sending a notification, personalize it. Include the picture of the product in the notification. You can also include the name of the user. You can mention the name of the product, the image and also the variance the customer was looking for. On receiving the notification with a large product image, the customer may click on the notification and convert it.
Nobody wants to miss out on the product that they have planned to buy. Update the user that the product stock is getting slimmer and soon will be out of stock. They need to act fast, else the product may go out of stock. The user may not want to lose the product and complete the purchase.
Everybody loves a discount when they shop for it. Entice the abandoned cart user with a discount. Make the discount time-sensitive. Let the user know that the discount is valid for the next 2 hours. A discount with urgency will make entice the user to make the purchase.
You can create a bundle offer and send the notification to the user. In Bundle offer, you can give Buy 1 Get 1 Free offer or Buy 2 Get 1 free. Show them how much they will be saving if they make the purchase.
Many times you need to trigger positive emotion with the product. show them you care for their products. Tell them that the product is in the cart and will be available till the user finalizes the decision to buy. This will instill positive value about your brand on the user's mind that you care for them. You can also use emojis to show emotion. Emojis have shown benefits when used in Push Notification.
A little appreciation can go a long way for the user. Tell them how good the product will look on them. Especially, if they are buying apparel, praise them of their choice and how he will look great on this. This will bring confidence in the user's mind about their choice and they may finally convert
Many times the user doesn't know if the product is right for them. In such cases, share some use cases on how the product is the right fit for them. If the product is a kitchen accessory, share how it can help them in the kitchen and make beautiful dishes. Show them the value of the product which may trigger the user to purchase it.
Sometimes the shipping cost can turn your user away from completing the purchase. Why not offer free shipping? Sometimes waving off the shipping cost can do the trick and the user will complete the purchase. Moreover, tell them that the offer will last only the next 24 hours. This will certainly give the necessary push to the user to make the purchase.
An extra gift with purchase is not going to cost high, but it will certainly bring a smile on the customer's face. Offer a surprise gift to the user if they complete the purchase. The user may become curious about the gift and will complete the purchase.
You can start the Abandon Cart Push Notification Campaign in just 10 minutes. It can do wonder for your business. You can even track the conversions in the cart abandonment campaign. If you are already using Abandoned cart push notification, then include the above variations to your notification. Another important thing is the Segmentation. The e-commerce site should use segmentation while sending a notification to get higher click-through rates. You can even use the free push notification service from PushEngage to see the result. Once you see the result, take any of the push notification plans.