The abandoned cart is one of the most converting re-targeting campaigns across all media. Not only the cost of re-targeting is low but ROI is also high. You already why Abandon Cart Push Notification is A Must Have for E-commerce Sites. According to research average cart abandonment rate is around 67.45% which is high. And if you can perfect the cart abandonment campaign, you can easily generate the lost revenue. You can check out the case study on how Bollywoodkart got 15% lift in revenue using cart abandonment push notification.

Below are the abandoned cart push notification templates used by e-commerce:

Personalized

When a user abandons their cart, instead of just sending a notification, personalize it. Include the picture of the product in the notification. You can also include the name of the of the user. You can mention the name of the product, the image and also the variance the customer was looking. On receiving the notification with a large product image, the customer may click on the notification and convert.

Personalized abandoned cart notification

Scarcity

Nobody wants to miss out on the product that they have planned to buy. Update user that the product stock is getting slimmer and soon will be out of stock. They need to act fast, else the product may go out of stock. The user may not want to lose the product and complete the purchase.

Scarcity abandoned cart notification

Discount

Everybody loves some discount when they shop for. Entice the abandoned cart user with a discount. Make the discount time sensitive. Let the user know that the discount is valid for the next 2 hours. Discount with urgency will make entice the user to make the purchase.

Discount in abandoned cart notification

Bundle Offer

You can create a bundle offer and send the notification to the user. In Bundle offer, you can give Buy 1 Get 1 Free offer or Buy 2 Get 1 free. Show them how much they will be saving if they make the purchase.

bundle offer in abandoned cart notification

Create Emotion

Many times you need to trigger positive emotion with the product. show them you care for their products. Tell them that the product is in the cart and will be available till user finalizes the decision to buy. This will instill positive value about your brand on user’s mind that you care for them. You can also use emojis to show emotion. Emojis has shown benefits when used in Push Notification.

create emotion in abandoned cart notification template

Show Confidence

A little appreciation can go long way for the user. Tell them how good the product will look on them. Especially, if they are buying apparels, praise them of their choice and how he will look great on this. This will bring confidence in user’s mind about their choice and they may finally convert

show confidence in abandoned cart notification template

Use Case

Many times the user doesn’t know if the product is right for them. In such cases, share some use case on how the product is a right fit for them. If the product is a kitchen accessory, share how it can help them in the kitchen and make beautiful dishes. Show them the value of the product which may trigger the user to purchase it.

show value in abandoned cart push notification

Free Shipping

Sometimes the shipping cost can turn your user away from completing the purchase. Why not offer free shipping? Sometimes waving off the shipping cost can do the trick and user will complete the purchase. Moreover, tell them that the offer will last only next 24 hours. This will certainly give the necessary push to the user to make the purchase.

free shipping in abandoned cart notification template

Gift Offer

An extra gift with purchase is not going to cost high, but it will certainly bring a smile on the customer’s face. Offer a surprise gift to the user if they complete the purchase. The user may become curious about the gift and will complete the purchase.

offer gift in abandoned cart notification template

You can start the Abandon Cart Push Notification Campaign in just 10 minutes. It can do wonder for your business. If you are already using Abandoned cart push notification, then include above variations to your notification. Another important thing is Segmentation. The e-commerce site should use segmentation while sending a notification to get higher click-through rates.

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