With the advent of the digital revolution, business companies, small scale industries, and even multinational companies have shifted their focus in creating a digital market for their brands. The web has its own separate audience which is now spread across the globe. However, people who have just begun their business or are developing an idea may not know where to go. For old souls, there has always been a tussle between traditional marketing and digital…

Benchmark Report Introduction Web Push Notification has proven to be one of the best re-engagement channels. Many online websites have seen a jump in their revenue with different web push campaigns. After working with online websites under different verticals, we analyzed the data to create performance metrics. This Web Push Benchmark report provides you with insight into how you are performing vs. the industry average and helps you improve in your areas of weakness. With…

Nowadays we all book our travel plans through an online portal. Similar to other e-commerce sites, travel website also experiences booking abandonment. The first step to book any travel is to fill the booking form. Many times customers abandon the form filling itself. As per the push notification benchmark report, travel websites are using cart abandonment campaign to recover lost revenue. There are plenty of reasons for booking abandonment. Below mentioned 5 small tips will…

E-commerce as a way of doing business has been on the rise in recent years. The advancement in technology and shipping has made e-commerce attractive for customers and business owners. E-commerce has allowed businesses to be on a global and worldwide platform. Consumers get the freedom to access rare items from different niches. The closer connection between businesses and their markets have given rise to the opportunity to make creative concepts and spur ideas that…