One of the often-heard complaints from the consumer with regards to Website Notifications (especially on the mobile app) is around too many notifications reaching them and they get inundated with it. We are starting to get similar feedback for Push Notifications for Browsers as well. Hence, it is very important that you target your website users appropriately with topics of their interest. This can be achieved through segments in PushEngage. Here is How to Implement…

Background With Chrome announcing its support for Push Notifications with the Chrome version 42 in April 2015, the push notification became available on both Safari and Chrome browsers. Chrome is the dominant browser among users with over 52% market share, followed by IE at 19%, Firefox at 18%, and Safari close to 7% market share. [Reference]. PushEngage supports push notification on the Chrome Browser, Firefox Browser, Safari Browser. In November 2015 Firefox also announced a…