Update: We recently published a case study, where BollywoodKart saw a 15% lift in revenue from Abandoned Cart Web Push Notifications. Cart abandonment is a common occurrence on any e-commerce website. After person visits, a website browses the items available and adds it to the shopping cart. If he leaves the website/page without completing the purchase, and thus abandons the cart. According to a study by Baymard Institute the average cart abandonment rate is 69.57%. Which…

Web Push Notifications are a new market channel that has shown promising results in a short span. We had earlier discussed how Push Notifications are beneficial as compared to emails and is now being used extensively by marketers. They can drive more customer engagement and can boost added interactivity. Recently Chrome announced launching the Rich Notifications or Notifications with Large banner size images as part of Chrome 59+ And if you are sending rich push notifications, you are likely…

A Drip campaign is a way of nurturing leads through sharing information with the prospect. In Email marketing, Drip Autoresponder is very much popular and is used to send automated emails. You can now send push notifications in a similar fashion. They solve the problem of a new person who joins your website or signs-up. On signing up, you can welcome them with a welcome e-mail. You can now use web push notification to create…

Industry: E-Commerce – Deals & Coupons Objective: Update user on time bound deals and flash sale and drive conversions/revenue. Key Achievements for CouponRani Using PushEngage– As compared to newsletter, Push notifications showed 30% higher CTR Because of real time deal notification, revenue increase by 15% Opt-in for Pushengage is 35% higher than newsletter opt-in 16,000+ registered subscribers for Notifications Total Subscribers Average Click Rate Revenue Increase 16,965 21.50% 15.66% Opt-In Push Notifications Newsletter Subscriptions 21%…