Make your drip notification campaigns more effective with Geo Segmentation. Now you can create multiple Drip targeting geo-location of your subscribers. Create custom drip notification for each location to get higher CTR for your notifications. The Geo Segmentation is done based upon the location from where your user has subscribed to your notification and is one of the many segmentation options available in PushEngage. With Drip Push Notifications, Intex increased CTR by 312% for push notifications.

Below are the steps to create Drip With Geo Segmentation:
Step 1> Login to your PushEngage account and go to Automation  Create Drip Autoresponder

Step 2> There are three options:

  • Send To All: If you want to senda notification to all subscribers
  • Custom Segments: If you want to send notifications to custom segments
  • Geo Segments: If you want to send a notification to users from specific Geo

Drip With Geo Segmentation

Click on Geo Segments

Step 4> You will see three options to select from:

  • Select Country: Select the country from where your subscriber has subscribed
  • Select State: Select the state from where your subscriber has subscribed
  • Select City: Select the city from where your subscriber has subscribed

Here you can select one of the fields depending on the targeting level considered.  Example – you can select Bangalore as a city, and target that.  The below example shows selecting country, state and city.  In this case, an AND across the geo segments, i.e India AND Karnataka AND Bangalore is performed for selecting the subscribers. In other words, Bangalore subscribers are considered.

Once you have selected your Geo Segment, Give a name to the segmented Drip campaign and submit it.

Step 5> Configure what kind of series of Notifications you would like to send to the Geo Segment.  The first one could be immediately after subscription, or after 30 minutes.     The second one could be after 1 day and so on and so forth.

Once you have configured your Drip Notifications, click Save and Launch. Your Drip Notifications with Geo Segmentation is live.

Important Point:

  • You can select multiple Country, State & City in single Geo Segment. If you want to select a particular Country/State/City, click on it and it will be selected. If you want to deselect a particular Country/State/City, click on it again and it will be deselected.

 

With this feature, you can easily send different drip notifications to different customers based on their location. Below is an example case where it can be used:

Example Case: Real Estate Company

Considering you are a real estate company and have a presence across the country. You have users coming to your site from different state/cities.

Notification 1: You create a notification and send it all the users:

Notification 2: Using Drip with Geo segmentation, you create notification targeted to users from Bangalore.

Which one of the above will have more impact? In Notification 1 you are sending a generic notification, however in Notification 2, you are sending custom notification targeted to a user who subscribed from Bangalore location. Notification 2 will have the higher impact as compared to notification 1.

Start using this amazing feature and see the result for your campaign.

We also have a video tutorial on how to setup a Drip campaign which you can watch below.