Mydeal.com.au increased revenue by 20% using PushEngage Push Notifications

About MyDeal.com.au

MyDeal.com.au is an Australian retail marketplace, connecting millions of consumers with thousands of Australian retailers. Brimming with over 200,000 products and 2,000 lifestyle departments, our sellers compete to provide you with the best prices across an extensive range of Furniture, Home & Garden, Fashion, Tools & Equipment, Electronics, and Baby & Kids products.

Marketing Challenge

MyDeal was already using different marketing channels like e-mail, ads, content and more. They were looking for another marketing channel which can add value to their marketing mix with proven results.

The tool should be:

  • Easy to integrate
  • Easy to use
  • Advanced feature for e-commerce
  • Easy to scale when needed

How PushEngage handled it

PushEngage has everything that any e-commerce marketing channel should have. This was the channel which was not used by MyDeal.com.au. Some of the top features which are a must-have for e-commerce business:

PushEngage enabled MyDeal to tap into the website users on the spot and bring bulk traffic in at any given time.

Impact of using PushEngage

Mydeal was not only looking for a tool to add to their marketing mix but which can perform as well. PushEngage has many features which are must have for any e-commerce websites:

  • Cart Abandonment Notifications
  • Triggered Notifications
  • Dynamic Segmentation
  • Drip Notification Campaign

Impact on Subscription Rate

PushEngage offers up-to 7 different types of Push Notification Opt-in.

MyDeal.com.au saw 15% subscription rate for push notification service

Impact on Abandoned Cart Recovery

Cart Abandonment is one of the most common issues of every online business. With PushEngage, you can easily set up your Cart Abandonment Notification using GTM or without GTM.

MyDeal.com.au saw 4% Conversion Rate for Cart Abandonment Push Notification Campaign

Impact on Traffic

Chance of user clicking the notification is high as Web Push Notifications are delivered in real time to user’s browser.

MyDeal.com.au say 2.5% of overall traffic coming for Push Notifications

Impact on Revenue

One of the best ways to recover lost sale is using Cart Abandonment campaign.

MyDeal..com.au saw a 20% increase in Push Notification revenue using Cart Abandonment Notification

What MyDeal.com.au has to say about PushEngage –

“Push Notification is a great medium to bring in bulk traffic especially for sales events like Christmas day sales or boxing day. As Christmas day sales initiate at a specific time and almost all major retailers use this event to promote their sales. With Push Notifications, you can straight away bring the user in before the official launch time.”

One of the most important Push Notification campaigns used by MyDeal.com.au is Cart Abandonment Notification. It has shown an impact on overall revenue and traffic. As per MyDeal.com.au, the key strategy of getting the higher conversion on Cart Abandonment campaign isIt is all about showing the product that users are interested in again and again through different mediums. We have setup cart abandonment to be triggered once after an hour (while it is still fresh). The key for us is that we don’t trigger all of these cart abandonment messages at once; we have set up separate delays for all channels to maximize the chance of a conversion.

Push Notification Metrics For Mydeal.au.com

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