How To Engage Inactive Website Users Using Push Notifications?
Web Push Notification is one of the greatest tools to engage your customers and to increase customer retention. Companies with higher frequency users reach higher engagement rates. Push notification is one of the most simple ways to reach out to your users without any hindrance. Web Push Notifications have far wider reach out than the mobile push as the latter can reach out only to those mobile users who have installed the particular app in it to receive the notifications. Meanwhile, Web Push can reach out to any number of users via any device that has a browser and now these are supported by Chrome, Safari, and Firefox which is about 73% of all market share.
Push Notifications are the best way to re-engage inactive website users. It is mainly because unlike email more viewers see the notification and the call to action is crisp and immediate, and hence more people click and come back to your site. Here are some simple strategies on how to re-engage inactive website users using Push Notifications.
A personalized message can work wonders when it comes to Push Notifications. If you are able to send a unique and contextual message to your users, then there is no turning back. You can use features like custom segmentation in PushEngage to capture the user action on your site, and later use that information to send notification through dashboard or API.
You can also segment your users based on active and inactive users on your website, and then send the inactive users personalized messages that is sure to crack. You can check for the previous history and can frame out what could have made them go inactive and frame messages accordingly. Check for even the small details while sending the message as those matters a lot!
Right Time for Messages
If you have nailed it by framing the best-personalized message but you sent it at the wrong time, then your effort goes in vain. You should send the message when you think there will be a call to action. There are various applications that will help you detect the right time to deliver your messages.
One way in PushEngage is to use the geographic segmentation. Then while sending the users you can send the message in multiple batches, each to the customers in the same time zone at the similar time.
Value your Users
Make your users feel special and treat them as valuable customers so that they re-plan to come back. Provide them with coupons, discounts, free upgrades and even exclusive products. You can very well test your messages before sending to assure that you are sending them the relevant messages that will give you a response.
Test & Iterate
It is always good to compare your results against a control group. This will provide you ample room for improving. Once your inactive users turn active, you can have a check on increased statistics which can be used for improving your campaign more effectively.
Sending specific messages do matter. If you are sending the latest notification in a vague manner, no matter what, the user is sure to close the message. But, if you are specific and shares the message Interestingly, you are sure to get one inactive user back. So, make sure you always send the specific information.
Deliver personalized, contextual, timely and specific call to action push messages that will drive the engagement of your inactive users and retain them.
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