How to Enable Browser Push Notifications on Shopify Store with PushEngage?
Shopify is one of the most popular platforms to create your own website. It’s easy to use platform with free and paid themes. You can create your own e-commerce website using Shopify. It offers integration with all the top payment gateways. It also offers a lot of apps to ease your marketing strategies. With Push Notification being widely used as an engaging channel, you can now use Push Notification on your Shopify stores. With PushEngage, you can send web push notification from your e-commerce Shopify store. Create Cart Abandonment Push Notification, Re-engagement Notification, Trigger Campaigns, Dynamic segmentation and more. PushEngage offers a full array of features created towards the Shopify e-commerce store. Using the PushEngage app for Shopify, you can easily integrate web push notification on your Shopify store and engage with your customer in real time. In case you are using Clickfunnel to increase your sale, you can install PushEngage in click funnel.
Here are the detailed steps to Install PushEngage on Shopify Store and Enable Browser Push Notifications
Get the PushEngage code from your account. To do this after you create an account in PushEngage, login into your dashboard. Then go to Settings -> Installation Settings. Take the PushEngage code mentioned in Step 1 of the installation.
Please note, there are two codes present in the dashboard and you can use either of them. If you wish to use Async Version you can add the code anywhere in the HTML of your website and if you use Legacy version code should be in Head section. However, we suggest using the Async version of the code.
Adding the Code
Login to Shopify as Administrator
Click on Sales Channel, then Online Store, and then Themes.
Click on Action in Customize Theme. Next click on Edit Code.
Edit The liquid.theme
You will see multiple sections in on the left-hand side. Select the theme.liquid to edit.
Insert PushEngage Script
On click of the theme. liquid, it will open the edit window on the right-hand side. Search of <head> in the code and paste the PushEngage script before the <head> section.
This completes the PushEngage code integration on Shopify Store.
Subscription Dialog Box Settings
Now configure your PushEngage account in the following way. Go to Settings -> Subscription Dialog box Settings.
Select HTTPS as site type, then select Safari Style as dialog box type, and then select Yes to Quick Install. Please note, you will need to have Quick Install set to Yes, for the Shopify setting to work. Here is a screenshot of how it will appear after your Setting.
Wait for 2 minutes for your settings to take place. That is it you are done and you can start collecting Push Subscribers and sending notifications to them.
Case Study & Campaign Ideas
Using Shopify and PushEngage, you can create different campaigns to re-engage with users:
Cart Abandonment Campaigns
One of the common issue every e-commerce website faces. Using PushEngae, you can create Cart Abandonment Notification campaigns. As soon as uthe ser abandons the cart, you can easily re-target them using Push Notifications. Bollywoodkart, an e-commerce site, got a 15% lift in revenue using Cart Abandonment Notifications.
Improve Subscription Rate
PushEngage offers upto 7 different types of Subscription Type to choose from. Use different types of Subscription Opt-in to see which converts better. Asklaila, a search website, increased its subscription rate by 3X using PushEngage.
Drip Push Notification
Using Drip Push Notification, you can re-engage with your users when they subscribe to your Shopify e-commerce store. Create a series of different drip push notification campaigns to re-engage with users. Intex, one of the top consumer electronics company, increased Click Rate by 312% using Drip Push Notifications.
Create different trigger push notification campaigns based on consumer action. Send notification, when a user checks your product page without purchase, review campaigns, cross-sell notifications and more.
When sending Web Push Notification from your Shopify e-commerce store, do A/B testing. A/B testing of Push Notifications enables you to identify the winning notification. You can test different attributes like image, text, links as per your objective.
Best Practices Of Using Push Notification
Segment Your Subscribers
Similar to any marketing channels, always segment your users based on different attributes. As per the study, Segmentation increased the click rates by 2X. Using PushEngage, you can segment your users in 6 different ways.
While integrating Push Notifications, avoid getting vendor locked. Use your own key to install Web Push Notification. This way you are free to take your subscribers when you switch Push Notification Vendor.
When sending a push notification to your e-commerce subscribers, use emojis. A study shows that Push Notification with Emojis leads to a 4.51% increase in open rate as compared to regular push notifications.
When sending Push Notification, make it more personalized and contextual. Push notification to well-targeted segment and personalize leads to lesser unsubscription and higher open rate.
Easy Tricks For High Open-Rate
Here is the link to the top tricks top optimize your push notifications.
Start using Push Notifications on the Shopify store and re-engage with users. Integrating PushEngage is very simple and takes less than 10 minutes to start.
If you are a WooCommerce plugin on the WordPress site, you can send push notification using a WordPress plugin. Install the PushEngage WordPress plugin and start sending a real-time notification from the WooCommerce website. BigCommerce is another platform which people use to create e-commerce websites. You can easily install web push notification on BigCommerce websites.
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