How to Configure Web Push Notification Opt-in for Mobile & Desktop?

Push Notification is a permission-based service. The first step in implementing a browser push notification is to seek the permission of the user to send him a push notification. With Subscription Dialog Box or Opt-in box, we ask the users permission. With the right configuration, you can see an increase in your push notification opt-in rate.

There are two types of push notification opt-in:

• Single Step Opt-in: Users can subscribe to push notification in a single click. It doesn't allow any customization. The copy is browser default.
• Two-Step Opt-in: In this user has to click twice to subscribe. You can customize from design to copy in two-step opt-in

You can customize the push notification opt-in for your site from your PushEngage dashboard. You can change the placement of the opt-in pop-up and the color of the text or background both for desktop and mobile depending on your site to decide which one works best for you.

Another important thing in subscription opt-in is the Notification Overlay. It gives additional space to show the visitor the benefits of subscribing to your push notifications. In case of single step opt-in, this Notification Overlay becomes very crucial. Since, you cannot edit the opt-in copy, so mention the reasons to subscribe to your push notification in the overlay.

Configuring push notification opt-in is very simple. In this article, you will find all the necessary information related to opt-in configuration. Once this is done, user can subscribe to your push notifications and you can send a Push Message to your subscriber.

How to Select Push Notification Opt-in

Step 1 –

Navigate to Settings > Subscription Dialog Box from your PushEngage Dashboard.

Step 2 –

Select the site type as HTTP or HTTPS depending on your site.

For HTTP site, the link will look like this –

For HTTPS website, the link will look like this –

Step 3 –

Select a Subscription Dialog Box type from the options given and click on Edit

Step 4 –  

Here you can customize the Subscription Dialog Box for both Desktop and Mobile and look the preview once it’s done.

Types of Web Push Notification Subscription Opt-In And How To Configure

Safari Style Box

For Desktop

• Change Placement – You can decide where you wish to show the opt-in on your website or the placement of your opt-in from the options given in the dropdown. Click on Placement and select any one of the options mentioned –
  • Top Center
  • Top Left
  • Top Right

Check the preview on the right side of the dashboard.

Placement – Top Center

Placement – Top Left

Placement – Top Right

• Background Color- Select Background color for the opt-in from the options mentioned or enter the hex code.

Background color (for opt-in)

• Allow Button – Select the color for the Allow Button or enter the hex code.

Background color – Allow Button

• Block Button – Select the color for the Allow Button or enter the hex code.

Background color – Block Button

      Save the changes and check the preview on the right side of the dashboard.

Once you’ve customized the style you can click next or go to Options directly.

Options :

Here you can decide whether you want to show Subscription Dialogue box on your website or not (that is when the user visits the website via desktop), show PushEngage Branding, and opt-in delay time.

• Subscription Popup – The setting can turn on or off your subscription showing on your site. If you turn the toggle button off, visitors will not get the opt-in for the subscription.
• PushEngage Branding – You can turn off “Powered by PushEngage”, by turning off the Toggle Button.

Once done save the changes and check the preview on the right side of the dashboard.

When PushEngage Branding is Off

When PushEngage Branding is On

• Quick Install – You need to do this setting only if you have an HTTPS site. Being an HTTPS site one needs to do an extra step to complete the installation. It means placing the files in the root directory such that the links are accessible –

                 www.your_site_name.com/mnifest.json

                 www.your_site_name.com/service-worker.js

But if you don’t have access to the root directory you can do it by using Quick Install. To do so turn ON the toggle button for Quick Install and save the changes.

• Opt-in delay Time – This setting will show the subscription popup after some delay on your site.

Opt-in Delay Time

Once it is done save the changes and click Next or go to Mobile.

For Mobile

In mobile also you can change the style and options. Here’s how to do it –

Style:

• Change Placement – You can decide where you wish to show the opt-in on your website or the placement of your opt-in from the option given in the dropdown. Click on Placement and select any one of the options mentioned that is –
  • Top
  • Bottom

Check the preview on the right side of the dashboard.

Placement – Top and Bottom

• Background Color –  Select Background color for the opt-in or enter the hex code.

• Allow Button – Select Background color for the Allow Button or enter the hex code.

• Block Button – Select Background color for the Block Button or enter the hex code.

Save the changes and check the preview on the right side of the dashboard.

Options :

Here you can change Subscription Dialogue box settings whether to show it on your website or not (that is when the user visits the website using a desktop), PushEngage Branding, and opt-in delay time.

• Subscription Popup – The setting can turn on or off your subscription showing on your site. If you turn the toggle button off, visitors will not get the opt-in for the subscription.

•  PushEngage Branding – You can turn off “Powered by PushEngage”, by turning off the Toggle Button.

Check the Preview on the right side of the dashboard.

 With and Without PushEngage Branding

• Opt-in delay Time – This setting will show the subscription popup after some delay on your site.

Once it is done save the changes and click Next or go to Intermediate Page.

Intermediate Page

This page is used to confirm the subscription or in other words to complete the subscription. You get this popup or 2^nd opt-in because the 1^st opt-in is a custom popup and another is browser default (native opt-in). So to complete the subscription one has to click ALLOW twice.

How To Customize Intermediate Page?

You can change the background color and the text of the intermediate page. Here’s how to do it –

• Background Color – Select Background color for the opt-in or enter the hex code.

Intermediate Page- Background Color

Once it is done, check the preview on the right side of the dashboard and save the changes.

• How To Change Text, font size and font style, and color?

Select the highlighted area and change the text inside the box.

If you wish to change the text color and size then select the text and then you can change text color, highlight it and increase the text size as well.

You can also change the text style for Buttons as well. Click on the text and then change the text color, and size.

You can have a different style for all three that is for desktop, mobile, and the intermediate page.

Once it is done, save the changes.

Large Safari Style Box

This appears in the center of the page both for mobile and desktop and as it is customized popup, it’s a double step subscription. Here the user has to click ALLOW twice (in customized opt-in and intermediate page) to complete the subscription.

Style:

• Placement – You can place this opt-in only at the center of the page both for mobile and desktop     

For Desktop

1. Once done save the changes, and check the preview on the right side of the dashboard. Large Safari Style – For Mobile
2. Background Color
3. Allow Button
4. Block Button

Option:

1. Subscription Popup
2. PushEngage Branding
3. Quick Install
4. Opt-in Delay

Intermediate Page

Settings for the above are the same as mentioned in Step 4.

Bell Placed Bar

This appears at the bottom right or left of the page both for mobile and desktop and as it is customized popup, it’s a double step subscription. Here the user has to click ALLOW twice (in the customized opt-in and intermediate page) to complete the subscription.

Style:

1. Placement – You can place this opt-in only at the bottom right or left of the page both for mobile and desktop.Once it is done save the changes and check the preview on the right side of the dashboard.Bell Placed Bar  Placement – Bottom Left                                                     Bell Placed Bar  Placement – Bottom Right       Bell Placed Bar  Placement – Bottom Left                                                     Bell Placed Bar  Placement – Bottom Right
2. Background Color
3. Allow Button
4. Block Button

Option:

1. Subscription Popup
2. PushEngage Branding
3. Quick Install
4. Opt-in Delay

Intermediate Page

Settings for the above are the same as mentioned in Step 4.

Large Safari Style With Segment

This appears in the center of the page both for mobile and desktop and as it is customized popup, it’s a double step subscription. Here the user has to click ALLOW twice (in the customized opt-in and intermediate page) to complete the subscription.

This opt-in is also user-driven because here the user decides what notification he would like to receive. Here, if he clicks on option A he will be automatically added to that segment and vice versa.

Style:

1. Placement – You can place this opt-in only at the center of the page both for mobile and desktop. 
2. Background Color
3. Allow Button
4. Block Button

Once it is done, save the changes and check the preview on the right side of the dashboard

Option:

1. Subscription Popup
2. PushEngage Branding
3. Quick Install
4. Opt-in Delay

Intermediate Page

Settings for the above are the same as mentioned in Step 4.

Floating Bar

This appears in the bottom or at the top of the page both for mobile and desktop and as it is customized popup, it’s a double step subscription. Here the user has to click ALLOW twice (in the customized opt-in and intermediate page) to complete the subscription.

Style:

1. Placement – You can place this opt-in only at the top or at the bottom of the page both for mobile and desktop.   
2. Background Color
3. Allow Optin
4. Block Optin

Option:

1. Subscription Popup
2. PushEngage Branding
3. Quick Install
4. Opt-in Delay

Intermediate Page

Settings for the above are the same as mentioned in Step 4.

Location + Push Single Step Opt-in with Location

This appears in the left corner of the page for desktop and at the bottom for mobile devices. As it is native opt-in so no customization can be done here.

One can only set opt-in delay and as it single-step opt-in, the user is not redirected to Intermediate Page after clicking ALLOW.

Style:

1. Placement – Optin appears on the top left corner on the desktop and at the bottom on mobiles.

Once it is done save the changes, and check the preview on the right side of the dashboard.

Options:

1. Subscription Popup
2. Opt-in Delay

Once it is done save the changes.

Location + Push Single Step opt-in with Location

This appears in the left corner of the page for desktop and at the bottom for mobile devices. As it is native opt-in, no customization can be done here.

One can only set opt-in delay in single-step opt-in style. The user is not redirected to Intermediate Page after clicking ALLOW.

Style:

Placement – Optin appears on the top left corner on the desktop and at the bottom on mobiles.

Once it is done save the changes, and check the preview on the right side of the dashboard.

Options:

1. Subscription Popup
2. Opt-in Delay

Once it is done, save the changes.

Here’s the list of push notification opt-in that supports HTTP and HTTPS site –

Check the video for a complete understanding of the New Push Opt-in Settings:

In case you want an easy way for subscribers to unsubscribe from your push notifications, you can enable easy unsubscription options for web push subscribers as well.