Customer engagement is one of the top priorities for every e-commerce business. It helps to increase loyalty, sale as well as customer satisfaction. One of the most promising tools to increase customer engagement is Web Push Notification. Many of the e-commerce, as well as media/blog websites, have started using the same and saw the benefits. To understand it, let's take a view of the 8 websites who started using Web Push Notification and see the results:

Wicked Weasel

Wicked Weasel is one of the top international brands from Australia. It focuses on Women's wear. They have the top-notch collection in lingerie, bikini, activewear and many more.

Marketing Challenge

They were already using E-mail for customer communication. They needed a new channel to re-engage customers in a more effective way.

Push Notification Impact

They started using PushEngage as their marketing channel. In one incident, where they were doing Facebook live, due to internet issues, Livestream dropped two times. Using Push Notifications, they were able to instantly inform the customer and bring them back to the Livestream. That is the power of push notification to reach out to customers instantly.

Impact on Revenue – Within a year Wicked Weasel saw the benefits of using PushEngage. There was a direct impact on revenue.

Wicked Weasel Impact Of Push Notification On Revenue

Impact of Cart Abandonment Campaign – Cart Abandonment campaign has been a boon to Wicked Weasel.

Wicked Weasel Impact Of Push Notification On Sale

Conversion Rate of Cart Abandonment Campaign – The conversion rate for cart abandonment was very high. The notifications are sent automatically at regular intervals to cart abandonment users.

Wicked Weasel Impact Of Push Notifications On Conversion Rate

Average CTR of Web Push Notifications – Using PushEngage, Wicked Weasel was able to segment subscribers efficiently and send targeted push notifications. This resulted in improved CTR for the push notification campaigns.

Wicked Weasel Impact of Push Notifications On Average CTR

ShoutMeLoud

ShoutMeLoud is one of the top blogs to learn about SEO, affiliate marketing, online business.

Marketing Challenge

There are three issues faced by ShoutMeLoud.

  • Brand Engagement – To engage users with ShoutMeLoud brand with relevant articles
  • On-Time – They work as an affiliate partner with top brands. Reaching to subscribers on-time with relevant offers.
  • Traffic – Mostly users visit the website and then leave. They wanted to bring back the user to the website and increase repeat traffic.

Push Notification Impact

With PushEngage, ShoutMeLoud was able to tackle each of the issues. They were able to reach out to subscribers on-time with targeted articles. PushEngage allowed them to segment customers and send automated drip campaigns to increase brand visibility.

Impact On Conversions – Using Drip Push Notification, ShoutMeLoud was able to send relevant articles in an automated fashion to the subscriber. It was a targeted campaign and lead to an increase in conversions.

ShoutMeLoud Improved Conversion Rate Using Push Notification

Impact On Push Notification CTR – ShoutMeLoud was sending both targeted and non-targeted push notifications. For regular Push Notification, the CTR was around 1% to 2%.

ShoutMeLoud Targeted Push Notification to Segment

Impact On Subscription – With PushEngage, ShoutMeLoud was able to choose from different types of opt-in and test which works better. Single-step opt-in was getting better results than multi-step opt-in.

ShoutMeLoud Push Notification Subscription Rate

Impact Of Drip Campaign – ShoutMeLoud used the drip campaign to create brand value among the user's minds. CTR for drip is highest among all campaigns.

ShoutMeLoud CTR for Drip Push Notification Campaign

SuperJeweler

SuperJeweler is an e-commerce website selling jewelry online. They offer the best jewelry at the lowest price and is serving customers globally.

Marketing Challenge

Since SuperJeweler offers the best deals on jewelry, the main challenge was re-engaging customers on-time and increase revenue.

Push Notification Impact

With PushEngage, SuperJeweler was able to re-engage customers efficiently as well as increased revenue.

CTR of Cart Abandonment Campaign – Since cart abandonment users are more interested than other users, it offers high CTR.

SuperJeweler 14.68% CTR for Cart Abandonment Campaign

Conversion Rate Of Cart Abandonment Campaign – Cart Abandonment is a very important campaign for SuperJeweler. It allows them to automatically reach out to cart abandonment customers and so lead to a high conversion rate.

SuperJeweler 8% Conversion Rate In Cart Abandonment

Push Notification Impact On Revenue – High conversion rate of cart abandonment campaign had a direct impact on revenue.

SuperJeweler 5.26% Total Revenue from Push Notification

Impact On Traffic – Using PushEngage, SuperJeweler was able to re-engage customers efficiently which resulted in an increase in traffic as well.

SuperJeweler 5% Total Traffic From Push Notification

Push Notification Impact On Subscription Rate – PushEngage offers multiple opt-in types. On average, the subscription rate has reached double-digit for SuperJeweler.

SuperJeweler 22% Push Subscription Rate

Wholesome Yum

If you are looking for a healthy food recipe, Wholesome Yum is your destination. One of the finest blog with loads of recipes which are great in taste and easy to make.

Marketing Challenge

Wholesome Yum is a popular website with a huge fan following and getting good amount of traffic. They were looking for ways to capitalize on the traffic in a cost-effective way.

Push Notification Impact

With PushEngage, they were able to overcome marketing challenges. PushEngage not only had all the necessary features but at a competitive price too.

Push Notification Impact On Subscription Rate – Using Push Notification, the subscription rate was much higher as compared to e-mail subscription.

Wholesome Yum Push Subscription Rate 5X Email

Push Notification Impact On CTR – With Segmentation of subscribers helped Wholesome Yum to get higher CTR as compared to E-mail campaigns.

Wholesome Yum Push View Rate and CTR 2x-Higher than Email

Re-engagement With Push Notification – As per Wholesome Yum, traffic coming from Push Notifications are more loyal and engaged. With Push Notification, Wholesome Yum was able to create brand loyalty by sending targeted notifications to subscribers.

Wholesome Yum Re-Engagement Push Traffic Other Channels

Mydeal

Mydeal is a marketplace connecting millions of customers with retailers in Australia. You will find everything you need at the best price in Mydeal.

Marketing Challenge

Mydeal was already using multiple channels for marketing. They for looking for an additional tool that is easy to use, cost-effective and value to their marketing effort.

Push Notification Impact

PushEngage has a lot of features that are exclusively created for e-commerce business. Using Web Push Notification, Mydeal was able to re-engage users and increase revenue.

Push Notification Impact On Revenue – Using the Cart Abandonment campaign, push notification revenue increased by 20%.

Mydeal 20% Increase in Revenue Using Cart Abandonment

Push Notification Impact On Subscription Rate – Mydeal got a 15% subscription rate which is highest among all other channels.

Mydeal 15% Subscription Rate

Push Notification Impact On Traffic – PushEngage had a positive impact on the traffic as well. It contributed to 2.7% of the total traffic of Mydeal.

Mydeal  2% 7% Traffic from Push Notification

Impact On Conversion Rate Of Cart Abandonment – Cart Abandonment allowed Mydeal to send push notifications automatically to the users after regular intervals. This has helped Mydeal to improve the conversion rate.

Mydeal 4% Conversion Rate for Cart Abandonment Push Notification Campaign

Vegis

Vegis is an e-commerce store focussed only on healthy products. It is based out of Romania. They have thousands of healthy products on their website.

Marketing Challenge

Products sold on Vegis are perishable and have a limited shelf life. So the challenge was multifold –

  • Instant Reach – They run sale campaigns for the products reaching the expiry. Since its a perishable product, they need to reach out to customers instantly.
  • Updates – With hundreds of products being added on a regular basis, Vegis needs to keep the user updated about the same to increase sales.
  • Capitalize Traffic – Vegis receives huge traffic. They wanted to re-engage them and bring them back to their website.

Push Notification Impact

One Vegis started using the PushEngage platform for web push notification, they saw the difference when compared to other marketing channels.

Push Notification Impact On Subscription Rate – When compared to email, push notification was offering a far better subscription rate.

Vegis Push Subscription Rate 10x Email

Push Notification Impact On CTR – PushEngage allows you to include a large image in your notifications. Vegis got higher CTR for notification with the large image as compared to regular notifications.

Vegis 37% CTR For Push Notification

Push Notification Impact On Open Rate – Since the push notification sent is targeted, the resulting open rate is much higher as compared to that of email.

Vegis Open Rate 4X than Email

Push Notification Impact On Traffic and Revenue – In a short time of 2 months, PushEngage became the 9th source of revenue contributing to 2% of the total revenue. It also contributed to 2% of the total website traffic.

Vegis  2% of Overall Revenue From Push Notification
Vegis 2% of Overall Trafic From Push Notification

Ofertia

Ofertia is an online platform for promoting offline sales and deals. It helps the customer to not miss any deals when they are out shopping.

Marketing Challenge

Since Ofertia promotes deals and offers which are timebound, they need to update the customer in real-time.

Push Notification Impact

Using PushEngage, Ofertia was not only able to address their marketing challenge but also improved on several other metrics.

Push Notification Impact On Subscription Rate – As compared to email subscription, the Push Notification subscription was much higher.

Ofertia Push Subscription Rate 12x Higher then EMail

Push Notification Impact On Open Rate – Since push notification is delivered directly on the user's browser, the open rate is higher than e-mail.

Ofertia Push Open Rate 2x Higher than EMail

Push Notification Impact On Traffic – By sending targeted push notifications, Ofertia was able to generate high repeat traffic.

Ofertia Recurring Users In 6 Months Increased By 39%

Push Notification Impact On Retention – Ofertia segmented its users based on their interest. They send targeted notifications which resulted in increased customer retention.

Ofertia Increase Retention After 6 Weeks 10 Times Better than E-Mail

BollywoodKart

BollywoodKart is one of the leading e-commerce websites focussed on traditional designer collection. You will all kinds of Indian ethnic wear collection.

Marketing Challenge

As an e-commerce website, BollywoodKart was facing one of the most common and challenging issues, cart abandonment. Though they are using many other channels to tackle the same, they needed to improve the recovery rate.

Push Notification Impact

BollywoodKart started using PushEngage to tackle cart abandonment. PushEngage offers very simple and easy to use Cart Abandonment features. User has the option to automate the entier Cart Abandonment process. He can also include multiple push notifications to be sent till the user converts.

Push Notification Impact On CTR – Since the customer is already interested in the product, the CTR for Cart Abandonment Push Notification is high.

BollywoodKart CTR of Abandonment Push Notification 10% CTR

Push Notification Impact On Conversion Rate – Using PushEngage, BollywoodKart saw an increase in the conversion rate for Cart Abandonment campaigns. As compared to E-mail, Push Notification resulted in higher conversion.

BollywoodKart Push Notification Conversion Rate 5% Conversion
Bollywood Push Notification Offered 4%-Extra-Conversion as compared to Email

Push Notification Impact On Revenue – BollywoodKart saw an increase in lost revenue collection using Cart Abandonment Push Notification.

BollywoodKart Push Notification Increase In Revenue 15%

If you haven't started using Web Push Notification, start now. Create a free trial for any of the PushEngage plans and explore.