Do you want to know the impact of web push notifications on conversion and traffic? Check out how these 8 online sites improved conversions and traffic. If you follow the right strategy, you can double your traffic using push notifications.
One of the most promising tools to increase customer engagement is Web Push Notification. Many of the e-commerce, as well as media/blog websites, have started using the same and saw the benefits. To understand it, let’s take a view of the 8 websites that started using Web Push Notification and see the results. They understood what web push notification is and implemented the most converting campaigns. Looking at the push notification use cases by the following industry will give you an idea of the benefit of using web push.
Wicked Weasel
Wicked Weasel is one of the top international brands from Australia. It focuses on Women’s wear. They have the top-notch collection in lingerie, bikini, activewear and many more.
Marketing Challenge
They were already using E-mail for customer communication. They needed a new channel to re-engage customers in a more effective way.
Push Notification Impact
They started using PushEngage as their marketing channel. In one incident, where they were doing Facebook live, due to internet issues, Livestream dropped two times. Using Push Notifications, they were able to instantly inform the customer and bring them back to the Livestream. That is the power of push notification to reach out to customers instantly.
Impact on Revenue – Within a year Wicked Weasel saw the benefits of using PushEngage. There was a direct impact on revenue.
Impact of Cart Abandonment Campaign – Cart Abandonment campaign has been a boon to Wicked Weasel.
Conversion Rate of Cart Abandonment Campaign – The conversion rate for cart abandonment was very high. The notifications are sent automatically at regular intervals to cart abandonment users.
Average CTR of Web Push Notifications – Using PushEngage, Wicked Weasel was able to segment subscribers efficiently and send targeted push notifications. This resulted in improved CTR for the push notification campaigns.
ShoutMeLoud
ShoutMeLoud is one of the top blogs to learn about SEO, affiliate marketing, online business.
Marketing Challenge
There are three issues faced by ShoutMeLoud.
- Brand Engagement – To engage users with ShoutMeLoud brand with relevant articles
- On-Time – They work as an affiliate partner with top brands. Reaching to subscribers on-time with relevant offers.
- Traffic – Mostly users visit the website and then leave. They wanted to bring back the user to the website and increase repeat traffic.
Push Notification Impact
With PushEngage, ShoutMeLoud was able to tackle each of the issues. They were able to reach out to subscribers on-time with targeted articles. PushEngage allowed them to segment customers and send automated drip campaigns to increase brand visibility.
Impact On Conversions – Using Drip Push Notification, ShoutMeLoud was able to send relevant articles in an automated fashion to the subscriber. It was a targeted campaign and lead to an increase in conversions.
Impact On Push Notification CTR – ShoutMeLoud was sending both targeted and non-targeted push notifications. For regular Push Notification, the CTR was around 1% to 2%.
Impact On Subscription – With PushEngage, ShoutMeLoud was able to choose from different types of opt-in and test which works better. Single-step opt-in was getting better results than multi-step opt-in.
Impact Of Drip Campaign – ShoutMeLoud used the drip campaign to create brand value among the user’s minds. CTR for drip is highest among all campaigns.
SuperJeweler
SuperJeweler is an e-commerce website selling jewelry online. They offer the best jewelry at the lowest price and is serving customers globally.
Marketing Challenge
Since SuperJeweler offers the best deals on jewelry, the main challenge was re-engaging customers on-time and increase revenue.
Push Notification Impact
With PushEngage, SuperJeweler was able to re-engage customers efficiently as well as increased revenue.
CTR of Cart Abandonment Campaign – Since cart abandonment users are more interested than other users, it offers high CTR.
Conversion Rate Of Cart Abandonment Campaign – Cart Abandonment is a very important campaign for SuperJeweler. It allows them to automatically reach out to cart abandonment customers and so lead to a high conversion rate.
Push Notification Impact On Revenue – High conversion rate of cart abandonment campaign had a direct impact on revenue.
Impact On Traffic – Using PushEngage, SuperJeweler was able to re-engage customers efficiently which resulted in an increase in traffic as well.
Push Notification Impact On Subscription Rate – PushEngage offers multiple opt-in types. On average, the subscription rate has reached double-digit for SuperJeweler.
Wholesome Yum
If you are looking for a healthy food recipe, Wholesome Yum is your destination. One of the finest blog with loads of recipes which are great in taste and easy to make.
Marketing Challenge
Wholesome Yum is a popular website with a huge fan following and getting good amount of traffic. They were looking for ways to capitalize on the traffic in a cost-effective way.
Push Notification Impact
With PushEngage, they were able to overcome marketing challenges. PushEngage not only had all the necessary features but at a competitive price too.
Push Notification Impact On Subscription Rate – Using Push Notification, the subscription rate was much higher as compared to e-mail subscription.
Push Notification Impact On CTR – With Segmentation of subscribers helped Wholesome Yum to get higher CTR as compared to E-mail campaigns.
Re-engagement With Push Notification – As per Wholesome Yum, traffic coming from Push Notifications are more loyal and engaged. With Push Notification, Wholesome Yum was able to create brand loyalty by sending targeted notifications to subscribers.
Mydeal
Mydeal is a marketplace connecting millions of customers with retailers in Australia. You will find everything you need at the best price in Mydeal.
Marketing Challenge
Mydeal was already using multiple channels for marketing. They for looking for an additional tool that is easy to use, cost-effective and value to their marketing effort.
Push Notification Impact
PushEngage has a lot of features that are exclusively created for e-commerce business. Using Web Push Notification, Mydeal was able to re-engage users and increase revenue.
Push Notification Impact On Revenue – Using the Cart Abandonment campaign, push notification revenue increased by 20%.
Push Notification Impact On Subscription Rate – Mydeal got a 15% subscription rate which is highest among all other channels.
Push Notification Impact On Traffic – PushEngage had a positive impact on the traffic as well. It contributed to 2.7% of the total traffic of Mydeal.
Impact On Conversion Rate Of Cart Abandonment – Cart Abandonment allowed Mydeal to send push notifications automatically to the users after regular intervals. This has helped Mydeal to improve the conversion rate.
Vegis
Vegis is an e-commerce store focussed only on healthy products. It is based out of Romania. They have thousands of healthy products on their website.
Marketing Challenge
Products sold on Vegis are perishable and have a limited shelf life. So the challenge was multifold –
- Instant Reach – They run sale campaigns for the products reaching the expiry. Since its a perishable product, they need to reach out to customers instantly.
- Updates – With hundreds of products being added on a regular basis, Vegis needs to keep the user updated about the same to increase sales.
- Capitalize Traffic – Vegis receives huge traffic. They wanted to re-engage them and bring them back to their website.
Push Notification Impact
One Vegis started using the PushEngage platform for web push notification, they saw the difference when compared to other marketing channels.
Push Notification Impact On Subscription Rate – When compared to email, push notification was offering a far better subscription rate.
Push Notification Impact On CTR – PushEngage allows you to include a large image in your notifications. Vegis got higher CTR for notification with the large image as compared to regular notifications.
Push Notification Impact On Open Rate – Since the push notification sent is targeted, the resulting open rate is much higher as compared to that of email.
Push Notification Impact On Traffic and Revenue – In a short time of 2 months, PushEngage became the 9th source of revenue contributing to 2% of the total revenue. It also contributed to 2% of the total website traffic.
Ofertia
Ofertia is an online platform for promoting offline sales and deals. It helps the customer to not miss any deals when they are out shopping.
Marketing Challenge
Since Ofertia promotes deals and offers which are timebound, they need to update the customer in real-time.
Push Notification Impact
Using PushEngage, Ofertia was not only able to address their marketing challenge but also improved on several other metrics.
Push Notification Impact On Subscription Rate – As compared to email subscription, the Push Notification subscription was much higher.
Push Notification Impact On Open Rate – Since push notification is delivered directly on the user’s browser, the open rate is higher than e-mail.
Push Notification Impact On Traffic – By sending targeted push notifications, Ofertia was able to generate high repeat traffic.
Push Notification Impact On Retention – Ofertia segmented its users based on their interest. They send targeted notifications which resulted in increased customer retention.
BollywoodKart
BollywoodKart is one of the leading e-commerce websites focussed on traditional designer collection. You will all kinds of Indian ethnic wear collection.
Marketing Challenge
As an e-commerce website, BollywoodKart was facing one of the most common and challenging issues, cart abandonment. Though they are using many other channels to tackle the same, they needed to improve the recovery rate.
Push Notification Impact
BollywoodKart started using PushEngage to tackle cart abandonment. PushEngage offers very simple and easy to use Cart Abandonment features. User has the option to automate the entier Cart Abandonment process. He can also include multiple push notifications to be sent till the user converts.
Push Notification Impact On CTR – Since the customer is already interested in the product, the CTR for Cart Abandonment Push Notification is high.
Push Notification Impact On Conversion Rate – Using PushEngage, BollywoodKart saw an increase in the conversion rate for Cart Abandonment campaigns. As compared to E-mail, Push Notification resulted in higher conversion.
Push Notification Impact On Revenue – BollywoodKart saw an increase in lost revenue collection using Cart Abandonment Push Notification.
The most common factor among all these websites is that they were sending engaging push notifications. If you are looking for similar kind of result, start optimizing your web push copy and see the impact.
If you haven’t started using Web Push Notification, start now. Create a free trial for any of the PushEngage plans and explore.
