Engage your users through Browser Push Notifications: A hack in user engagement
With Chrome announcing its support for Push Notifications with the Chrome version 42 in April 2015, the push notification became available on both Safari and Chrome browsers. Chrome is the dominant browser among users with over 52% market share, followed by IE at 19%, Firefox at 18% and Safari close to 7% marketshare. [Reference]
In November 2015 Firefox also announced a beta release with their developer version of browser, and the January 2016 release will likely have full support for the notification. This will offer a market reach of 75%+, and the push notifications reach becomes meaningful.
How Engaging Users Through Push Improves Engagement
We operate consumer startups and always willing to experiment and try new customer acquisition and engagement methods. We built an in-house tool to do push notifications for our sites, and soon found out that
- Click Through Rates for Push Notifications was 5 to10x higher than Email, and ranged between 10 to 40%
- Our ROI from such customer engagement was 3 to 5x higher as compared to Email.
This was a big hack for us to drive better revenue for our startups
When we built our first in-house version of the product we found that there were several hurdles in implementing like –
- Lack of HTTPS domain
- This required a robust set of campaign tools to
- Schedule the messages
- Segment the users to send personalized messages.
- Do A/B testing on messages
- Improve the CTR through custom images
Some of the key features for our Private Beta launch are
- Schedule Your Messages : Sending the message at the time of maximum open rate can increase your ROI
- HTTPS support: Implement Chrome Push Notifications on your website without having a HTTPS server.
- API support: Integrate with your other tools and use our API to send notifications
- Custom Images: Ability to change image for each of the notification, to get higher CTR.
- A/B Testing
- Support for Safari
- How to Unsubscribe from Push Notifications in Chrome and Firefox
- How to Configure a Firebase Cloud Messaging Key & Why You Should Use FCM API Key
- Guide to Implementing Web Push Notifications, Without a Vendor Lock-in
- 7 Ways To Increase Your Web Push Subscription Rate
- Drip Campaigns and Autoresponders For Web Push Notifications
- How to Go Live With Web Push Notification Using PushEngage in 3 Easy Steps