Complete Web Push Notification Guide 2019 for Travel Website
With the increase in connectivity across the world, travel has now become affordable. To plan travel, we need to find the location, connectivity, accommodation, and other things. This has given rise to different sections within the travel industry – ticket booking, hotel booking, package booking, travel blogs and more.
As the travel industry is blooming, so is the competition. Every company is working hard to acquire and retain customers. With the advance in technology, company’s wants to reach to more and more customers and keep them engaged at their platform. They are using various channels like email, social media, apps to engage with customers. However, there is another way to reach out to customer instantly and is more engaging – Web Push Notification. For the year 2019, we have identified some of the creative campaigns using Web Push Notification. Below is the Push Notification Guide for Travel Website, to create effective campaigns.
With Web Push Notifications, you can create a number of campaigns depending upon your goal –
- Increase subscription
- Re-engage users
- Retain customers
- Generate revenue
Top Campaign Ideas to generate more revenue and keep your travel enthusiasts engaged:
Price Drop Alert
Customers are price sensitive. Send notification, when there is a drop in price
Sales and Discount
Run sale campaign to promote your website.
Re-engage with Cart abandonment users
Many times the user doesn’t abandon their cart. Run Push Notification cart abandonment campaign to re-engage with users.
Promote complimentary offers using Web Push Notifications for travelers. If a traveler has booked a flight ticket, you can share a list of best hotels to book.
Engage users with timely Alerts
Keep your user engaged even after they have booked their flight or hotels at your site. Share the best places to visit during their tour.
Let customer share their experience with you. Run a push notification review campaign to get customer feedback about your services and share on your site.
One of the best ways to engage users is through content. You can create contents on various topics related to travel like top destination, top budget hotels, the best place to visit in summer and more. You can also travel guides for users. Content helps the user to re-connect with your brand. User Drip Push Notification campaign, to share content on regular intervals with users. This way you are connected to the user not only during peak season but also during off-peak seasons.
Apart from the regular campaigns, you can run a special campaign during special events. The purpose of these campaigns is to offer different packages to make the event more special. Below are the examples:
Weekend Getaway Offer
Re-engage with Old Customer
Web Push Notification is very easy to install and use. However, to get a better result for your travel business, follow the best practices of push notifications:
The most important factor for the success of any marketing campaign is to have subscribers. With ever-increasing competition in the travel sector, it is very important to convert website visitors to subscribers. This way they can plan out suitable campaigns to convert subscribers to customers.
As compared to traditional media, Web Push Notification offers higher subscription rate. Push Notifications offers single step an two-step opt-in subscription option:
If your site is HTTPS, use single step opt-in to get a higher subscription rate.
Every customer is different and so is the requirement. People have different requirements when searching for hotels including types of hotels, location, flights, cabs and other. Once you have segmented customers based on their preference and previous travel itineraries, you can segment them. Later you can send targeted push notifications. During a research, it was found that notification sent to targeted segment increased click rates by 2X. Check out the below case for clear understanding:
You have a set of customers who always book hotels during the long weekend. Segment them and keep them posted with a list of location and hotels for the upcoming long weekend. This way the customer will know that you understand their requirements.
The aim of sending the push notification to travelers is to ensure, they click. To do so, keep your push notification crisp, simple and clear. Keep the title and message clear. In travel push notifications, images create a great impact. Include beautiful images to capture the user’s attention. If long holidays are coming, send them a list of nearby destinations with images and emojis. The study shows that notification with emojis offers higher open rate as compared to the notification without emojis.
Time and Day
Timing is very important when it comes to sending push notifications to travelers. Keep your calendar ready and update users about the upcoming holidays and festivals offers. Travelers keep tab of the upcoming holidays and so should you. Not only that, but you should also analyze the analytics of push notification to understand which time and day your users are most active. Send notification accordingly to get higher click-through rate for your push notification campaigns.
Share Social Proof
In today’s online world, people look for social proof as a trust factor before making the final call. Using Web Push Notifications, you can ask people to share their travel experience with your company. You can run review campaigns to get more social proof. This will help to make your website a trusted brand in the travel industry and will increase transactions as well.
Another important factor for choosing Web Push Notification is the high open rate and click rate.
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