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To get the best out of push notification, you need to create a proper push notification strategy. To support that, you can now use AB testing to know which notification works better and accordingly create notifications. What Is AB Testing Of Notification? At PushEngage, we constantly work to make the product feature-rich. We understand the importance of improving the push notification effectiveness for your business and so we have now updated our AB testing feature.…

What Is It? PushEngage now supports Web Push Notifications on Microsoft Edge and is one of the early platforms to do so! At PushEngage we are committed to supporting all leading browsers which support web push notification, and now Microsoft Edge is supported. In a related news Chrome browsers on Windows 10 have decided to use native Windows experience for web push notifications, which we wrote about here. This had an impact on click rates and how…

Web push notifications are messages that come from a website. These notifications are delivered to the subscriber on their desktop or device even when the concerned web page is not open in their browser. However, the appearance of the web push notification varies from browser to browser and also the Operating System. It is also called browser notifications. So, if a subscriber is using – Mac OS – Browser push notification will appear on the top right corner of…

Chrome 68 Release rolled out with some enhanced experience for Windows 10 users. With the new release of Chrome 68, Google supports Windows Operating System’s native notifications. A related change was the release of Microsoft Edge supporting web push notifications, which PushEngage also supports now. Check how push notification appears in different OS. The current rollout will impact the push notification appearance in Windows 10. Chrome Push notifications behavior and look will change with this…

After much waiting, Microsoft Edge now supports Web Push Notifications in its live version. Among the leading browsers, chrome and firefox were supporting push notifications, and now Microsoft Edge is added to the list. We are also happy to share that now PushEngage supports Microsoft Edge Browser. The Edge Web Push Notification works in a similar fashion as in Chrome or Firefox. As per the official report – Microsoft Edge is fully integrated with the…

GDPR or General Data Protection Regulation is new legislation from the European Commission to enhance the protection of personal data and the rights of EU residents. They have outlined the requirements to be followed in order to be GDPR compliant. GDPR lays down the rules on the processing of user data. The new regulation protects the fundamental right of the user’s freedom and lays down the strict rule on protecting user data. The rule is applicable…

Respecting individual's choices and preferences is a key tenet of Web Push Notifications design. Hence, the opt-in for Web Push Notification requires an explicit click on Allow, and your subscriptions appear in individuals browser settings. If you are using any push notification service, check the different ways for the user to unsubscribe. At PushEngage, we respect individual preferences and have created multiple options for the user to unsubscribe from the push notification. We have written…

"It’s always better to test your notification before sending out to all." Now you can A/B test your notification at PushEngage with the “Exclude Segment” feature. With PushEngage, you can exclude a segment from your subscriber list and send it only to a specific segment. If you get a good response you can then send it to the rest of the segment which you have excluded. How To Use This Exclude Segment Feature? The feature is available…

At PushEngage, you can choose from multiple Web Push Opt-in. You can even choose different opt-in for desktop and mobile. You can configure various options like color, position, delay, type of pop-up for configuring your subscription. However, we need to understand each of the push opt-in templates are different. One type of opt-in may work for one website and other types would work for other sites. To understand which push opt-in is best for your…

Push Notification is a permission-based service. The first step in implementing a browser push notification is to seek the permission of the user to send him a push notification. With Subscription Dialog Box or Opt-in box, we ask the users permission. With the right configuration, you can see an increase in your push notification opt-in rate. There are two types of push notification opt-in: Single Step Opt-in: Users can subscribe to push notification in a single click.…