Benchmark Report Introduction Benchmarking provides you the insight about how you are performing vs. the industry average and helps you improve in your areas of weakness. With this intent, we aggregated data for several months of notifications (currently we do between 3 to 5 Billion push notifications each month), across geographies and industries to put together a benchmark report for you. The report also highlights the different push notification features which are being used by…
Nowadays we all book our travel plans through an online portal. Similar to other e-commerce sites, travel website also experiences booking abandonment. The first step to book any travel is to fill the booking form. Many times customers abandon the form filling itself. As per the push notification benchmark report, travel websites are using cart abandonment campaign to recover lost revenue. There are plenty of reasons for booking abandonment. Below mentioned 5 small tips will…
To use Push Single Step Opt-in you must have the following – HTTPS WebsiteAccess to the root directory How to Enable Push Single Step Opt-in on your website Step 1 – Login to your PushEngage account using your credentials and navigate to Settings > Installation Settings. Step 2 – On the dashboard select the HTTPS tab and copy the JS code present. Add it to the HTML of your website and save it. Step 3 – From…
Are you struggling to find campaign ideas for your Web Push Notifications? As a web push notification service provider, we have analyzed the successful push notification campaigns, we have come up with a list of push notification campaign ideas. Based on the different actions and your objective, create meaningful campaigns to increase engagement and conversions. Check out the below list of push notification campaigns that you can execute for your online business. You can use…
As Google has deprecated the GCM Key and has moved to Firebase Cloud Messaging, you would need to migrate your GCM Key to FCM key for your subscribers to be reachable. The GCM was deprecated by Google in April 2018 and will be removed as soon as April 11, 2019. Hence the migration is important not only for the subscriber reachability but for reliable, scalable GCM infrastructure and new features. Here are the Steps you…
Nowadays creating a blog or content site is very simple. There are lots of platforms that offer an easy way to get your blog or content live. Platforms like WordPress, Blogger are very simple to use and you can launch your blog within an hour. As per the push notification benchmark data for media sites, average push notification CTR for media websites is around 6.43%. For most people, blogs are a way of sharing knowledge…
Form abandonment occurs when users filling an HTML form and leaves without submitting it. The form can be a single page form or multiple pages. For a multi-page form, it usually refers to the last page of the form. But if a user fills details on the first few pages and then leaves the form in between even then it will be known as from abandonment. Similar to cart abandonment, form abandonment is also a…
Now a day, most of the product is now available online. From hairpin to a house, you can buy anything online. Technology has played an immense role in such rapid adoption and expansion. E-commerce is growing rapidly and companies are looking for new ways to reach out to customers. There are several ways to connect to the customer; however, push notification is one of the best tools to re-engage with customers in an effective way.…
With PushEngage you can now personalize your drip campaigns bypassing the Country and the City name. When a user subscribes to push notification we capture the geolocation of the subscriber at the time of subscription. Now, you can use such details and send a personalized web push to your subscriber as per their Geo-Location. Who Can Use It? This feature is available only from Large Business Plan onwards and for the custom plan who are using…
Push notifications are the best way to repeat users and re-engage your subscribers. The standard way to collect subscribers to send web push notifications is to show the opt-in on the website. You can also optimize your push subscriber rate using different strategies. Using the explicit opt-in user can decide to click on Allow or Block to enable web push notifications for your site. Now, what if you wish to collect subscribers without using any…
