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Ecommerce

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The abandoned cart is one of the most converting re-targeting campaigns across all media. Not only the cost of re-targeting is low but ROI is also high. You already why Abandon Cart Push Notification is A Must-Have for E-commerce Sites. According to research average cart abandonment rate is around 67.45% which is high. And if you can perfect the cart abandonment campaign, you can easily generate the lost revenue. You can check out the case…

It is known to everyone that visitor doesn’t convert in the 1st visit. They may browse, search, even add to cart but converting to the customer has low probability. Even the big giant like Amazon knows that very well. If you are not doing anything about it, you are losing revenue. To grab this missed opportunity, start applying retargeting strategies. Re-targeting is like re-engagement with users. Re-targeting is one of the important strategies for e-commerce…

What triggers users to shop at your website? Is it a logical decision or an emotional decision? Neuroscience Proves: We Buy On Emotion and Justify with Logic We all tend to believe that our shopping decisions are logical. We analyze every single detail and then make the final decision to make the purchase. For e.g, if the same shirt is available in Nike and some other local brand, we tend to buy it from Nike…

Why is customer engagement essential? For any online business to succeed, engaging with your customers is key to success. Engaged and loyal customers, can lead to an increase and repeat sales for your business, and lower your cost of acquisition. They can spend more time on the site when they are engaged, increasing your ad revenue, if you are a publisher, and helping in the SEO value of your site. Further, they can become your…

BigCommerce lets you create stores that engage shoppers and make more sales. You get to choose from the best responsive e-commerce templates on the market or build a fully custom site. You get best-in-class marketing and conversion tools that enable the merchants to grow at 2x the industry average. Drive more traffic, convert more visitors and seamlessly sell on multiple channels from a single location. Now, if you wish to retain your old buyers and…

One of the toughest challenge marketers faces is Lead Generation. A study done by inbound found that 63% of marketers consider Lead Generation as the biggest challenge. Source: http://www.stateofinbound.com/ For any e-commerce strategy, the first thing is to generate leads. Here are 8 ways to generate leads on a tight budget: 1. Start a group or community A common group or community brings you in direct contact with many potential leads. Though online lead generation is…

Browser Abandonment happens after a person leaves a website after browsing a category or a product page, without making any purchase. If you have the right marketing campaigns you can recover the users who are just browsing the site and abandoning. There are many tools for an e-commerce website to target the browser abandonment users. However, with Push Notification, you can target them in real time, directly on their browser. As compared to cart abandonment…

You have started your e-commerce website on Volusion and now you are looking for ways to increase engagement on your website. You came to know about Web Push Notifications. It allows you to send browser push notifications to re-engage your customers. Now on the Volusion platform, you can send website push notification using PushEngage. Below is the step by step guide on how to integrate PushEngage with Volusion website – Installation Steps for HTTP and HTTPS…

With so many product choices available to consumers, it becomes difficult for consumers to choose and making a buying decision. To make it easy, companies have integrated product reviews from consumers, on their site, which in turn helps them increase conversion rates on the users landing. Since in online business, the user cannot touch or feel the product, so review becomes very critical to make the buying decision. One study found 88% of consumers trust online…

Every e-commerce business wants to increase its revenue. One of the trigger push notification campaign to increase sell is Cross Sell Push Notification campaign. If you implement a cross-sell campaign correctly, then cross-sell products will be automatically visible to your customer. There are many tools for an e-commerce website to create cross-sell campaigns. You can use Website Push Notifications service to send cross-sell notifications. There is no harm in showing a complementary product to customers when…