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Ecommerce

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Drip push notification is an easy way to keep your users engaged. One of the most common uses of drip is to re-engage with subscribers and nurture them about your brand and product. With drip campaigns, you can send a series of notification to be sent at regular intervals. However, you can use the Drip push notification more effectively for your e-commerce store. Creating drip autoresponder at PushEngage is very simple. You can strategize different tactics…

Nowadays many websites are using Web Push Notifications as a re-engagement tool. You can increase the customer engagement rate using push notification. Many service providers for push notifications, offers various features to support different types of campaigns. With the increase in the adaptation of push notifications, many websites are using web push notification. However, make your push notification stand out on the user’s device, you need to plan an effective push notification strategy. Before moving…

One of the most common issues faced by all online retailers is Cart Abandonment. There are many reasons for cart abandonment. A study done by Salescycle states that the average cart abandonment rate is around 75.6%. Baymard did a study to find out the common reasons for cart abandonment. Check out the common reasons and optimize your website to reduce cart abandonment. However, to convert cart abandonment user is way cheaper than converting any new customers.…

Why Repeat Customer is important? To ask a new customer to make a purchase is always difficult. However, to convince your existing customer to make another purchase is comparatively easy. As compared to find new customers, getting a sale from an existing customer is always cheap. An existing customer already knows about your brand and product. Getting repeat business from the same customer is a must for every business. If your repeat customer percentage is…

The subscription rate for Web Push Notifications has been phenomenal, and our data shows: Subscription rate of Web Push is Higher Than Email by 2 to 5x. As per the push notification benchmark report, you can get upto 20% subscription rate. In one of our case studies, we found Asklaila, one of the platforms for local business, got a 3X higher subscription rate as compared to e-mail. Here is the average subscription rate we observe…

Today with so many choices from e-commerce websites, customers are not able to decide fast and abandoning their cart. As per the latest report by SalesCycle, the average cart abandonment rate stands at 75.6%. With such a high rate, businesses are losing millions of dollars every year. A recent report by Barclaycard suggests that on average British customer abandons cart worth 30 Euros resulting in almost 18 billion euro lost revenue annually. It is very…

Every year new e-commerce websites are coming. The competition is getting tougher with the new e-commerce websites opening up regularly. However, even with so much competition, there are websites that are doing very well. They are able to generate high traffic as well as a high conversion on their website. The difference between them and others is the marketing strategy and good operational execution. To get an upper side in 2020 over competitors, execute some…

Make 2020, the best year in terms of revenue for your online business. One of the most important factors to increase your revenue is conversion. You have created a beautiful website and listed all your products. All the tools necessary for running an e-commerce website are added. You have also done SEO for your e-commerce site. You set your Facebook ads and started promoting your website. Traffic started flowing to your website. You have also…

For any business, investing in the right tools has a huge impact on productivity and setting up the right processes. If you are planning to create a new website or an e-commerce business in 2020, you need the right tools to balance your business demand and finance. In today’s era, you will find a lot of tools for e-commerce business but varies in features, price, support, stability, and more. Once you have started your business,…

Why is Segmentation important? Segmentation is one of the most important aspects of every marketing plan. It allows you to know your customers and target them with relevant messages. It also helps to increase customer engagement. Proper segmentation of push subscribers can also lead to a higher conversion rate. Segmentation can be based on any attributes like region, language, behavior or device. You can also segment based on the actions user take on your websites…