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Ecommerce

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Let's say you're the owner of a shopping mall. Each time you visit – whether on holiday or even a weekday – the mall seems to be swarming with visitors. Surely, the mall must be doing great business, right?Surprisingly, the monthly sales numbers demonstrate a completely bleak picture with sales being at an all-time low. In fact, the only thing that seems to be rising is the volume of 'window shoppers.' Sounds familiar?Drawing comparisons in…

The Instagram platform is the most popular social media platforms for all marketers. It helps them to boost up their eCommerce product sales by a significant margin. However, there are a few steps and Instagram marketing strategies to follow in order to achieve this feat. Remember, it is not enough to simply select and post the best pictures. You will need to drive both, followers and sales. To start with you will need to schedule…

E-commerce as a way of doing business has been on the rise in recent years. The advancement in technology and shipping has made e-commerce attractive for customers and business owners. E-commerce has allowed businesses to be on a global and worldwide platform. Consumers get the freedom to access rare items from different niches. The closer connection between businesses and their markets have given rise to the opportunity to make creative concepts and spur ideas that…

Let’s start with a harsh truth. The following sentence may be the best one which reveals the importance of photo editing in an e-commerce business. “Well, I don’t care how stunning & amazing your product is if the photos suck, I am not purchasing it!” This single quote is enough to outline the significance of photos in e-commerce. Now the question, “is it necessary to edit your photographs before you upload them in your e-commerce…

In 2004, online retail sales accounted for a measly 1.6 percent of retail sales for the whole year. Fast forward to 2018 and online purchases made up 57 percent of all retail sales. So, suffice to say that e-commerce has come a long way since the early 2000s. Believe it or not, but the reason behind this meteoric takeover of the retail sector involves the deft use of available marketing tools and techniques by e-commerce…

Wicked Weasel is an Australian brand in which women wear serving global customers. They have exclusive collections of Bikinis, Lingerie, Outwear, Activewear for women. All the products of Wicked Weasel are of unique design and best quality fabrics. You will find everything you need for your summer shopping here. Marketing Challenge Wicked Weasel was already using social media and e-mail to capture the customer base. They were looking for new and effective ways to gather…

This post originally appeared on the Marketo blog 5.10.19. Cart abandonment is one of the biggest pet peeves for e-commerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping and adding products to their cart. You can’t stop them from…

Web Push Notification has proven to be effective in e-commerce businesses to increase sales and traffic. You will find many push notification features that are very much essential for e-commerce to increase business. Below are 6 actionable push notification techniques for e-commerce to drive more sales: Drip for Existing Customers Drip is a great tool to increase customer engagement. You can create strategies using drip for your online business. Once someone makes a purchase on…

Think back to your most recent big purchase. Picture the exact moment you decided to buy. When you clicked that “Add to Cart” button, or booked that discounted flight, or said, “Ok then. Let’s do it!” to the realtor. I’ll bet you were motivated, at least in part, by a fear of missing out. In a word, you felt an urgency. And if you didn’t feel any urgency during your last purchase, I doubt it would…

Now a day, most of the product is now available online. From hairpin to a house, you can buy anything online. Technology has played an immense role in such rapid adoption and expansion. E-commerce is growing rapidly and companies are looking for new ways to reach out to customers. There are several ways to connect to the customer; however, push notification is one of the best tools to re-engage with customers in an effective way.…