Category

Push Notification Performance

Category

We did a study to understand the impact of segmentation on Click Rates by different industries. Push Notification sent to the right segment improves your push notification click-through rate. We analyzed the results to find that Push Notifications with Segmentation can increase the CTR up to 218% depending on the type of industry. Automatic Segmentation is a feature you can use if you are a PushEngage subscriber and segmenting your users based on their activities…

Every e-commerce business wants to increase its revenue. One of the trigger push notification campaign to increase sell is Cross Sell Push Notification campaign. If you implement a cross-sell campaign correctly, then cross-sell products will be automatically visible to your customer. There are many tools for an e-commerce website to create cross-sell campaigns. You can use Website Push Notifications service to send cross-sell notifications. There is no harm in showing a complementary product to customers when…

Web Push Notifications are a great way to engage with customers. However, engaging at the right moment and with the context of the user behavior on your site is critical to success. Being an e-commerce website, you have a lot of people checking out your product and making a purchase. Using Browser Notifications, you can make engagement more effective for both you and your customer. Trigger push notifications for e-commerce have far more benefits than…

Web Push Notifications are one of the easiest ways to engage with your customers directly. Even when they are not on your website, you can interact with them. You are running different Push Notification campaign, you have done the right segmentation of push subscriber, identified the timing and all. PushEngage features are enriched to create different types of campaigns. To understand the impact of push notification strategy, we need to know the parameters to measure the…

"It’s always better to test your notification before sending out to all." Now you can A/B test your notification at PushEngage with the “Exclude Segment” feature. With PushEngage, you can exclude a segment from your subscriber list and send it only to a specific segment. If you get a good response you can then send it to the rest of the segment which you have excluded. How To Use This Exclude Segment Feature? The feature is available…

At PushEngage, you can choose from multiple Web Push Opt-in. You can even choose different opt-in for desktop and mobile. You can configure various options like color, position, delay, type of pop-up for configuring your subscription. However, we need to understand each of the push opt-in templates are different. One type of opt-in may work for one website and other types would work for other sites. To understand which push opt-in is best for your…

Web Push Notifications are a great way to keep in touch with your users and subscribers on a timely basis. However, people might become exasperated with so many push notifications being sent to them. The logical question that comes to our mind is: How to Create Push Notifications which are effective? What are the best practices for Web Push Notifications? Your push notification should break that clutter and reach to the customers. We have worked…

Web Push Notification is one of the fast-growing marketing channels, with strong ROI, and used by several businesses. Being non-intrusive and instantly delivered, web notifications have found its place in every industry vertical. As compared to an email newsletter where the average subscription rate is 2%, the web push notification opt-in rate is around 5%-15%. However, web push notifications are permission-based service and the user has to opt-in to receive push notifications from you. Web…

Emojis have become an essential part of our expression while sending a text, or when you chat with your friends, etc. It is the new messaging trend! Since a lot of people found it as a better way of communication, Emojis have become a vital one when it comes to digital marketing as well. It is proven that these expressions have great benefits even while sending push notifications. Including emojis in web push notifications is…

Cart Abandonment is a term used in the eCommerce industry when a visitor comes to your website and leaves the page before completing the desired action. It mainly refers to the abandonment of a shopping cart when a user adds a product to his cart and then makes an exit without completing the purchase. The rate of Cart Abandonment is approximately 70% on an average documented rate. There are various reasons cited for Cart Abandonment…