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Browser Notification is one of the greatest tools to engage your customers and to increase customer retention. Companies with higher frequency users reach higher engagement rates. Chrome push notification is one of the most simple ways to reach out to your users without any hindrance. Web Push Notifications have far wider reach out than the mobile push as the latter can reach out only to those mobile users who have installed the particular app in…

Several industry reports and surveys found that about 20% of companies these days use Mobile Push Notifications. It has become one of the most powerful tools which have the potential to act as an effective marketing channel. We did see how Push Notifications act as a powerful tool to engage customers. Now, Mobile browsers also support push notifications and they have a higher reach than Mobile Apps, it becomes imperative for all marketers to consider…

Customer researching and buying online, especially mobile, is in full swing and there is no looking back for those companies who have formulated marketing strategies for mobile users. All kinds of businesses no matter how small or big have started building their own websites and creating a strong social media buzz. This is due to the search and people have reached such a state where they depend on the internet to stay updated even for the…

" A good rule for a Push Notification is that it should be Important, Urgent and Contextual" Browser Push Notifications are the easiest and most convenient medium to keep your audience engaged. Also, it drives more traffic to your site by increasing your user engagement, and thus boosting your sales and getting you higher revenue. But, what happens if you fail to crack this by failing to impress your customers by sending ineffective Push Notifications?…

Any business opts for numerous ways to promote their brand or product. As a result, our inboxes get filled with too many newsletters, notifications, text messages, and our mobiles with certain apps. But these do not get noticed many times and people might miss them due to their email filtration, or blindness to notifications. But, you can crack this with Browser Push Notifications which are silent though but are very much engaging and effective. Web…

E-commerce business uses a variety of ways to attract the customers as well as to engage them. It includes many channels – Email, Social media, Display ads & so on. But these channels would reach a saturation stage quickly and generates a mediocre result since everyone relies on the same channels. You should use the necessary tools needed for an e-commerce website. Push Notification is one such tool. If you are an e-learning website, you…

Now you can automatically segment your subscribers in PushEngage, and then send them targeted notifications. Targeted Push Notifications lead to higher Click Through Rates, and low unsubscribe rates and are a good experience for your website visitor. We wrote earlier about the 4 ways to segment your users in PushEngage, and just released automatic segmentation based on URL patterns, is an easy to use, and very useful feature. Here is how it works: A visitor…

If you run a content site, you might be looking to increase the traffic to your website. Current algorithm changes with Facebook have impacted the organic traffic from social channels, and the ad blockers have impacted the ad revenue for content sites. Web Push Notifications, which is a newly launched channel can increase traffic by 30 to 40% to your content websites. Your customers are looking for fresh content on your site, and want to be…

Blogging is one of the most recommended methods for a business/individual to engage with customers. The continuous practice of blogging helps you to get clear on the ideal audience you want to reach and the community you want to build. From small websites to fortune 500, companies are building a strong online presence with refreshing content. It is one of the cost-effective strategies which will reap benefits for a long time. However, successful blogging not…

Targeted Push Notifications will lead to higher click-through rates, and low unsubscribe rates and are a good experience for your website visitor. You should Segment Subscribers In Web Push Notifications to get higher engagement rates. Create a Push Notification campaign for specific segments. Segmentation helps to analyze the Push Notification Campaign. Our latest study indicates by using segmentation you can increase your Click Rates by 200% +, so segmentation is an essential part of Push…