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We have already seen how Web Push Notifications can help your website or brand to improve Click Through Rates, boost sales, and customer engagement. We also saw the benefits of sending personalized push notification messages as they can make users more engaged and the chances of getting higher conversion are more. Send personalized push notification for better response rates. You can start using push notification for free by taking the trial for 14 days. If you can make…

Website Notifications, a newbie in the marketing platform, is now widely used and will soon be hitting the mainstream. Marketing your product the right way isn't a big deal at all. Push Notifications have become one of the best ways to reach out to your customers. Web Push Notification is a new customer engagement channel that is steadily growing and the marketers from all industries use them as a powerful way to reach out to…

Update: We recently published a case study, where BollywoodKart saw a 15% lift in revenue from Abandoned Cart Web Push Notifications. Cart abandonment is a common occurrence on any e-commerce website. After person visits, a website browses the items available and adds it to the shopping cart. If he leaves the website/page without completing the purchase, and thus abandons the cart. According to a study by Baymard Institute the average cart abandonment rate is 69.57%. Which…

Segmentation means dividing buyers with similar characteristics into small groups to send personalized web messages. If you can segment or group your users based on their preference, or based on their browsing pattern, you can then send out relevant notifications. This will get you higher click rates, and lower unsubscribes. One of the important push notification features is segmentation. Push Notification allows you to segment your subscriber based on different rules. As a push notification…

Web Push Notifications are a new market channel that has shown promising results in a short span. We had earlier discussed how Push Notifications are beneficial as compared to emails and is now being used extensively by marketers. They can drive more customer engagement and can boost added interactivity. Recently Chrome announced launching the Rich Notifications or Notifications with Large banner size images as part of Chrome 59+ And if you are sending rich push notifications, you are likely…

Web Push Notifications are the new opt-in method used by marketers and various brands. If not used the right way, this can increase the opt-out or unsubscribe rate of users and thus it can be ‘annoying’. Browser notification can get you more click-through rates when compared to newsletters or email notifications. These Web Push Notifications are currently in a progressive state and are integrated with almost anything and everything for a faster communication, and engaging users.…

Drip marketing is similar to drip irrigation. Just how farmers save water and fertilizers by allowing water to drip slowly to roots rather than the entire surface, drip marketing campaigns try to give customers the information they need but not in abundance. Sending hundreds of emails or push messages is not one of the best practices. Earlier drip marketing was limited to emails, messages, social media, brochures, etc., but now you can make use of…

A Drip campaign is a way of nurturing leads through sharing information with the prospect. In Email marketing, Drip Autoresponder is very much popular and is used to send automated emails. You can now send push notifications in a similar fashion. They solve the problem of a new person who joins your website or signs-up. On signing up, you can welcome them with a welcome e-mail. You can now use web push notification to create…

Push Notification or push messaging is really a powerful tool used by brands to help them re-engage users and retain them back. But, it is to be ensured that it is used the right way so that it becomes beneficial to the users, making them aware of the latest news and delivering them updates based on their area of interest. Beware that it can be disastrous if not used the right way without any strategy.…

Mobile Phone has become an inevitable part of one’s life that a day is started and ended with it. This hand-held device is something that we interact with more than anything! Like really!!! It has so much influence on humans that all your schedules are dependent on your Smartphone. Last year Google had announced that any non-mobile friendly pages will be ranked even lower from 2017. Taking this into consideration many brands started focussing on…