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Every year new e-commerce websites are coming. The competition is getting tougher with the new e-commerce websites opening up regularly. However, even with so much competition, there are websites that are doing very well. They are able to generate high traffic as well as a high conversion on their website. The difference between them and others is the marketing strategy and good operational execution. To get an upper side in 2020 over competitors, execute some…

Web push notifications are messages that come from a website. These notifications are delivered to the subscriber on their desktop or device even when the concerned web page is not open in their browser. However, the appearance of the web push notification varies from browser to browser and also the Operating System. It is also called browser notifications. So, if a subscriber is using – Mac OS – Browser push notification will appear on the top right corner of…

About Vegis Vegis is a leading online shop for healthy products based in Romania. They have over 6500 products from supplements, vitamins, organic food to natural cosmetics and aromatherapy and we deliver in 24-48 hours anywhere in our country. With the increasing market for healthy and organic food with around 20% in 2017, they saw a natural increase in traffic in recent years. Marketing Challenge Vegis’s traffic is growing rapidly and receiving more than 400K…

Make 2020, the best year in terms of revenue for your online business. One of the most important factors to increase your revenue is conversion. You have created a beautiful website and listed all your products. All the tools necessary for running an e-commerce website are added. You have also done SEO for your e-commerce site. You set your Facebook ads and started promoting your website. Traffic started flowing to your website. You have also…

About MyDeal.com.au MyDeal.com.au is an Australian retail marketplace, connecting millions of consumers with thousands of Australian retailers. Brimming with over 200,000 products and 2,000 lifestyle departments, our sellers compete to provide you with the best prices across an extensive range of Furniture, Home & Garden, Fashion, Tools & Equipment, Electronics, and Baby & Kids products. Marketing Challenge MyDeal was already using different marketing channels like e-mail, ads, content and more. They were looking for another…

Push notifications are increasingly gaining attention for a number of reasons. Well-defined push notification can help a business grow faster. And when it comes to connecting with your users you are likely to make assumptions on what notifications would work best for your site. Experimenting with your notification would help you decide what kind of notification your subscribers/audiences enjoy the most. Run A/B Testing in Push Notification using the PushEngage platform. Choose from 7 different ways to…

Being non-intrusive and instantly delivered, web notifications are one of the fast-growing marketing channels, with strong ROI, and used by several businesses. As all web push notifications are an individual's preference they are always asked for explicit consent. they have an option of unsubscribing from their browser settings. Web Push Notification Opt-In Rate is one of the important push notification metrics. So, if you collect more subscribers you can implement web push strategies and use it effectively…

Why is Segmentation important? Segmentation is one of the most important aspects of every marketing plan. It allows you to know your customers and target them with relevant messages. It also helps to increase customer engagement. Proper segmentation of push subscribers can also lead to a higher conversion rate. Segmentation can be based on any attributes like region, language, behavior or device. You can also segment based on the actions user take on your websites…

The abandoned cart is one of the most converting re-targeting campaigns across all media. Not only the cost of re-targeting is low but ROI is also high. You already why Abandon Cart Push Notification is A Must-Have for E-commerce Sites. According to research average cart abandonment rate is around 67.45% which is high. And if you can perfect the cart abandonment campaign, you can easily generate the lost revenue. You can check out the case…

Suppose you want to start a new campaign and segment your subscribers on the basis of the page they browsed. How would you do that? You would be firing our Javascript API which simply adds to the segment of your liking. How would you segment push subscribers dynamically, without changing the code? This is where Google Tag Manager (GTM) comes in handy. Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of…