This article was originally published on July 14, 2020, at Website Planet. Here is the link to the original article. Browser push notifications are one of the newer channels available to boost customer engagement. Ravi Trivedi, Founder & CEO of PushEngage explains why these notifications are more effective than email marketing and how their platform effectively segments and automates push notifications so your users receive the content they want, increasing the conversion outcomes you want. What is…

Did you feel a sudden jolt of frustration after seeing your online store’s sales figures? Are you sick and tired of seeing abysmal sales conversion rates?I get it. A lot of ecommerce store owners are struggling with the same thing. That’s to be expected considering how cutthroat the ecommerce space has become. To succeed in growing your online business, not only would you need a stunning website and a product that adds massive value, but…

There is great benefit in understanding consumer behavior. Knowing your target audience makes life easier, makes efforts more effective, and risks reduced in every aspect of a business. If you predict how customers will act at least to some extent, you can plan better, make better projections, make your operations customer-centric. Given that 70% of respondents in a global survey said price is the most important factor they consider when choosing a retailer, acknowledging that…

We produce a lot of data on a daily basis. According to Forbes, internet users create 2.5 quintillion bytes of data every day, and the better half is content that we upload on social media, on websites, blogs, forums, etc. Businesses put a lot of content online to promote products and services. Content also works as a medium for communication between a business and its customers and is one of the influential factors in creating…

Your website is your digital storefront. Whether you are selling directly on the website or not does not matter. Your site's user experience and interface are vital for the visitors to navigate it easily. But a poor UI design can cause problems with the visitors' experience on your website. The result is that many visitors will abandon your page and proceed to your competitor's link. It does not matter whether you are a web designer…

We all know what is web push notifications. It appears on both Mobile & Desktop. Nowadays most of the people are active in Mobile. So, you have to devise plans to increase engagement on mobile. Mobile applications’ success isn’t only dependent on its key components or an app development company’s production process but also how well it is marketed, and managed to retain its users. Even the smallest of features can make a big difference…

Solve a riddle: what should a customer pay attention to before making a purchase? The answer is on-the-spot: he should focus on the product. Yes, visitors’ attention is what every site’s content together with the marketing campaign of any possible type is aimed at! But trying to catch this ephemeral emotion upon the first visitor’s arrival on the site is a daunting task. Yet exactly this factor plays a key role in a company’s success.…