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A good product photo is the most basic requirement for any e-commerce website. In online shopping, the product image is the only way customer can feel the product. If you are selling at Amazon, you must have come across the product image guidelines. It knows the importance of product image for online business. The usage of photo editing tools has become common across all online sellers. It's a must-have tool for e-commerce business. Software like…

With the advent of the digital revolution, business companies, small scale industries, and even multinational companies have shifted their focus in creating a digital market for their brands. The web has its own separate audience which is now spread across the globe. However, people who have just begun their business or are developing an idea may not know where to go. For old souls, there has always been a tussle between traditional marketing and digital…

E-commerce as a way of doing business has been on the rise in recent years. The advancement in technology and shipping has made e-commerce attractive for customers and business owners. E-commerce has allowed businesses to be on a global and worldwide platform. Consumers get the freedom to access rare items from different niches. The closer connection between businesses and their markets have given rise to the opportunity to make creative concepts and spur ideas that…

There are approximately 3.2 billion people who use social media, which equals 42 percent of the global population. With so many people active on social media, companies need to be active as well to cultivate and convert leads. It’s great for brands to engage on these platforms. However, they need to strategically engage with followers to expand their customer base. Understanding the Marketing Funnel To convert leads, you need them funneled through to your…

Push notifications are the best way to repeat users and re-engage your subscribers. The standard way to collect subscribers to send web push notifications is to show the opt-in on the website. You can also optimize your push subscriber rate using different strategies. Using the explicit opt-in user can decide to click on Allow or Block to enable web push notifications for your site. Now, what if you wish to collect subscribers without using any…

Being non-intrusive and instantly delivered, web notifications are one of the fast-growing marketing channels, with strong ROI, and used by several businesses. As all web push notifications are an individual's preference they are always asked for explicit consent. they have an option of unsubscribing from their browser settings. Web Push Notification Opt-In Rate is one of the important push notification metrics. So, if you collect more subscribers you can implement web push strategies and use it effectively…

GDPR or General Data Protection Regulation is new legislation from the European Commission to enhance the protection of personal data and the rights of EU residents. They have outlined the requirements to be followed in order to be GDPR compliant. GDPR lays down the rules on the processing of user data. The new regulation protects the fundamental right of the user’s freedom and lays down the strict rule on protecting user data. The rule is applicable…

Respecting individual's choices and preferences is a key tenet of Web Push Notifications design. Hence, the opt-in for Web Push Notification requires an explicit click on Allow, and your subscriptions appear in individuals browser settings. If you are using any push notification service, check the different ways for the user to unsubscribe. At PushEngage, we respect individual preferences and have created multiple options for the user to unsubscribe from the push notification. We have written…

We all know what is Web Push Notifications. It has been doing the rounds for quite some time now. Many online websites have started using Web Push Notifications for their business. You are still thinking about whether to implement push notification service on your website or not. As a marketer, you should always check out the new technologies which enable or ease the interaction with customers. We have worked with many clients who were in…

Web Push Notifications have become one of the most widely accepted communication media by marketers. It has many advantages over emails, where research shows Push Notifications deliver 10X more CTR over emails. There are many reasons why you should be using Web Push Notifications. It increases CTRIncreases Customer EngagementMaintains high privacyReal-time delivery There are much more to list. Check out the infographic by PushEngage below to know them. Embed this infographic on your website or…