Author

Smith Willas

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In 2004, online retail sales accounted for a measly 1.6 percent of retail sales for the whole year. Fast forward to 2018 and online purchases made up 57 percent of all retail sales. So, suffice to say that e-commerce has come a long way since the early 2000s. Believe it or not, but the reason behind this meteoric takeover of the retail sector involves the deft use of available marketing tools and techniques by e-commerce…