Sam Makad


Let's say you're the owner of a shopping mall. Each time you visit – whether on holiday or even a weekday – the mall seems to be swarming with visitors. Surely, the mall must be doing great business, right?Surprisingly, the monthly sales numbers demonstrate a completely bleak picture with sales being at an all-time low. In fact, the only thing that seems to be rising is the volume of 'window shoppers.' Sounds familiar?Drawing comparisons in…