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Sai Sarkar

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With the increase in connectivity across the world, travel has now become affordable. To plan travel, we need to find the location, connectivity, accommodation, and other things. This has given rise to different sections within the travel industry – ticket booking, hotel booking, package booking, travel blogs and more. As the travel industry is booming, so is the competition. Every company is working hard to acquire and retain customers. With the advance in technology, company’s…

Why Repeat Customer is important? To ask a new customer to make a purchase is always difficult. However, to convince your existing customer to make another purchase is comparatively easy. As compared to find new customers, getting a sale from an existing customer is always cheap. An existing customer already knows about your brand and product. Getting repeat business from the same customer is a must for every business. If your repeat customer percentage is…

The subscription rate for Web Push Notifications has been phenomenal, and our data shows: Subscription rate of Web Push is Higher Than Email by 2 to 5x. As per the push notification benchmark report, you can get upto 20% subscription rate. In one of our case studies, we found Asklaila, one of the platforms for local business, got a 3X higher subscription rate as compared to e-mail. Here is the average subscription rate we observe…

Today with so many choices from e-commerce websites, customers are not able to decide fast and abandoning their cart. As per the latest report by SalesCycle, the average cart abandonment rate stands at 75.6%. With such a high rate, businesses are losing millions of dollars every year. A recent report by Barclaycard suggests that on average British customer abandons cart worth 30 Euros resulting in almost 18 billion euro lost revenue annually. It is very…

Every year new e-commerce websites are coming. The competition is getting tougher with the new e-commerce websites opening up regularly. However, even with so much competition, there are websites that are doing very well. They are able to generate high traffic as well as a high conversion on their website. The difference between them and others is the marketing strategy and good operational execution. To get an upper side in 2020 over competitors, execute some…

You have configured Web Push Notification on your website. A subscription box for Push Notification is live as well. Visitors coming to your website are subscribing to your push notification by clicking on "Allow". Once they click Allow, they are subscribed to your push notification. However, there are a lot of people who clicked on “Deny” or “Block”. So what happens to this set of visitors? Will they receive your Push Notification? The answer is…

To get the best out of push notification, you need to create a proper push notification strategy. To support that, you can now use AB testing to know which notification works better and accordingly create notifications. What Is AB Testing Of Notification? At PushEngage, we constantly work to make the product feature-rich. We understand the importance of improving the push notification effectiveness for your business and so we have now updated our AB testing feature.…

About Vegis Vegis is a leading online shop for healthy products based in Romania. They have over 6500 products from supplements, vitamins, organic food to natural cosmetics and aromatherapy and we deliver in 24-48 hours anywhere in our country. With the increasing market for healthy and organic food with around 20% in 2017, they saw a natural increase in traffic in recent years. Marketing Challenge Vegis’s traffic is growing rapidly and receiving more than 400K…

Make 2020, the best year in terms of revenue for your online business. One of the most important factors to increase your revenue is conversion. You have created a beautiful website and listed all your products. All the tools necessary for running an e-commerce website are added. You have also done SEO for your e-commerce site. You set your Facebook ads and started promoting your website. Traffic started flowing to your website. You have also…

About MyDeal.com.au MyDeal.com.au is an Australian retail marketplace, connecting millions of consumers with thousands of Australian retailers. Brimming with over 200,000 products and 2,000 lifestyle departments, our sellers compete to provide you with the best prices across an extensive range of Furniture, Home & Garden, Fashion, Tools & Equipment, Electronics, and Baby & Kids products. Marketing Challenge MyDeal was already using different marketing channels like e-mail, ads, content and more. They were looking for another…