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Nidhi Dubey

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In one of our case studies, we have mentioned segmentation has helped to increase the Click Rates but 200%+ and is an essential part of push notifications strategy for any site type. So, with PushEngage you can segment your subscribers in 6 different ways using the PushEngage Dashboard. Earlier one would need to add 2 extra lines of code to segment the subscribers on page visit but with our recent update you can do it…

Cart abandonment always brings discomfort to any e-commerce industry. The cart abandonment rate ranges from 69% to 81% across any industry. This continues to grow even when you run several discounted campaign, price drop campaigns, etc. To recover this falling cart there are several cart abandonment campaigns. Using PushEngage you can implement the same cart abandonment campaign and send reminders or notifications to the subscribers using in the form of web push notification to complete…

Drip push notification campaigns are considered to be one of the best ways to nurturing leads. You can not only run a drip campaign using Emails, brochures, messages, social media, etc but you can use web push notifications for the same purpose. What is it? Earlier with PushEngage, you were able to send personalized web push notifications using the County and the City name of the subscribers. Also, you were able to send this drip…

Customers are mostly price-sensitive when it comes to shopping. They would add the product to their cart and wait for the price drop. There are many tools that show the price drop history as well. You can now re-engage your customers and increase conversion using Price Drip Alert Campaigns using the web push. Customers will decide the price point and will automatically get a push notification when the price drop happens. Price Drop Campaigns are…

UTM parameters are used by marketers to track the performance of the campaign or measure the traffic generated for the content published. UTM parameters identify that refers to the traffic of a website, or promotional email sent using the URL used. As web push notification is one of the most preferred retargeting channels used by the marketers it equally important to check how the push notification performed. To check the performance of the web push…

Push notifications are an important tool used by many industries to re-engage users. But the same should be used effectively to update the users or making them aware by sending updates as per their interests. To make it more efficient and quick we have introduced the image library. Using a large image in push notification has a big impact on the performance of the campaign. What Is Image Library and How It Works? Image Library…

PushEngage again was named a High Performer in Web Push Notifications/Proactive Notifications Software for Summer 2019. PushEngage had also been named High Performer for Spring 2019, High Performer During Winter 2018-19 and during Fall 2018 as well. This rating was given on G2Crowd, which is a peer-to-peer review site which works on aggregating users' reviews for business software. G2Crowd has recognized our hard work again and has awarded us. PushEngage is now serving 3 billion notifications/per…

To use Push Single Step Opt-in you must have the following – HTTPS WebsiteAccess to the root directory How to Enable Push Single Step Opt-in on your website Step 1 – Login to your PushEngage account using your credentials and navigate to Settings > Installation Settings. Step 2 – On the dashboard select the HTTPS tab and copy the JS code present. Add it to the HTML of your website and save it. Step 3 – From…

Drip Autoresponder is very powerful and you can get higher engagements with your subscribers. Drip Marketing is mostly known in e-mail marketing where you can send a series of promotional e-mails to users. But you can send the drip to your customers in the form of a web push as well. You can use drip in e-commerce business to increase sales and re-engagement. Once you have created a series of notification as a drip campaign using…

With PushEngage you can segment your users based on their activities, page visit, geo-location, device and browser used at the time of subscription, and the date of the subscription. Now, you can also add Conditional and Logical operators "And", "Or" while sending a segmented notification to your subscribers for better results. Earlier with PushEngage, every segment that was added in the "Include Segment" and "Exclude Segment" field used to follow the AND Condition. But after…