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Nidhi Dubey

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Push notifications have been a favourite tool for marketers to connect with their audience across the industries. It allows them to instantly send web push messages to the subscribers. To collect more subscribers, we have always shared the optimization techniques, and the best practices for higher subscription rate and to get maximum CTR. In addition to the browser behaviour now, and to increase the subscription, we have made Subscription Opt-in Reminder Prompts. Why You need…

What is Goal Tracking? PushEngage is now live with the Goal Tracking Feature for Web Push Campaigns. As we focus on making the marketer's task easy we have now launched the Goal Tracking feature which will help to check the performance of the campaign with better analytics and help you analyze and optimize your campaigns, as well as measure true ROI. With Goal Tracking, you can track the ROI of your campaigns. For e.g create…

In one of our case studies, we have mentioned segmentation has helped to increase the Click Rates by 200%+ and is an essential part of push notifications strategy for any site type. So, with PushEngage you can segment your subscribers in 6 different ways using the PushEngage Dashboard. Earlier one would need to add 2 extra lines of code to segment the subscribers on page visit but with our recent update you can do it…

Cart abandonment always brings discomfort to any e-commerce industry. The cart abandonment rate ranges from 69% to 81% across any industry. This continues to grow even when you run several discounted campaign, price drop campaigns, etc. To recover this falling cart there are several cart abandonment campaigns. Using PushEngage you can implement the same cart abandonment campaign and send reminders or notifications to the subscribers using in the form of web push notification to complete…

Drip push notification campaigns are considered to be one of the best ways to nurturing leads. You can not only run a drip campaign using Emails, brochures, messages, social media, etc but you can use web push notifications for the same purpose. What is it? Earlier with PushEngage, you were able to send personalized web push notifications using the County and the City name of the subscribers. Also, you were able to send this drip…

Customers are mostly price-sensitive when it comes to shopping. They would add the product to their cart and wait for the price drop. There are many tools that show the price drop history as well. You can now re-engage your customers and increase conversion using Price Drip Alert Campaigns using the web push. Customers will decide the price point and will automatically get a push notification when the price drop happens. Price Drop Campaigns are…

UTM parameters are used by marketers to track the performance of the campaign or measure the traffic generated for the content published. UTM parameters identify that refers to the traffic of a website, or promotional email sent using the URL used. As web push notification is one of the most preferred retargeting channels used by the marketers it equally important to check how the push notification performed. To check the performance of the web push…

Push notifications are an important tool used by many industries to re-engage users. But the same should be used effectively to update the users or making them aware by sending updates as per their interests. To make it more efficient and quick we have introduced the image library. Using a large image in push notification has a big impact on the performance of the campaign. What Is Image Library and How It Works? Image Library…

PushEngage again was named a High Performer in Web Push Notifications/Proactive Notifications Software for Summer 2019. PushEngage had also been named  High Performer for Spring 2019, High Performer During Winter 2018-19, and during Fall 2018 as well. This rating was given on G2Crowd, which is a peer-to-peer review site that works on aggregating users' reviews for business software. G2Crowd has recognized our hard work again and has awarded us. PushEngage is now serving 3 billion notifications/per…

To use Push Single Step Opt-in you must have the following – HTTPS WebsiteAccess to the root directory How to Enable Push Single Step Opt-in on your website Step 1 – Login to your PushEngage account using your credentials and navigate to Settings > Installation Settings. Step 2 – On the dashboard select the HTTPS tab and copy the JS code present. Add it to the HTML of your website and save it. Step 3 – From…