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Gayathry Pillai

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Web Push Notifications have become one of the most widely accepted communication media by marketers. It has many advantages over emails, where research shows Push Notifications deliver 10X more CTR over emails. There are many reasons why you should be using Web Push Notifications. It increases CTRIncreases Customer EngagementMaintains high privacyReal-time delivery There are much more to list. Check out the infographic by PushEngage below to know them. Embed this infographic on your website or…

We did a study to understand the impact of segmentation on Click Rates by different industries. Push Notification sent to the right segment improves your push notification click-through rate. We analyzed the results to find that Push Notifications with Segmentation can increase the CTR up to 218% depending on the type of industry. Automatic Segmentation is a feature you can use if you are a PushEngage subscriber and segmenting your users based on their activities…

Since its inception, PushEngage has strived to help businesses engage both potential and existing customers through personalized push notifications. Reputable B2B software directory FinancesOnline recently recognized our hard work by giving us a high 8.9 and awarding to us Great User Experience and Rising Star awards for 2018. The Great User Experience award is given to mobile marketing software solutions that have set a benchmark in providing great usability alongside well-designed functionalities. Meanwhile, the Rising…

Emojis have become an essential part of our expression while sending a text, or when you chat with your friends, etc. It is the new messaging trend! Since a lot of people found it as a better way of communication, Emojis have become a vital one when it comes to digital marketing as well. It is proven that these expressions have great benefits even while sending push notifications. Including emojis in web push notifications is…

Cart Abandonment is a term used in the eCommerce industry when a visitor comes to your website and leaves the page before completing the desired action. It mainly refers to the abandonment of a shopping cart when a user adds a product to his cart and then makes an exit without completing the purchase. The rate of Cart Abandonment is approximately 70% on an average documented rate. There are various reasons cited for Cart Abandonment…

Push Notifications are those messages that pop out on your mobile or desktop or tablet even when you are not on any browser. In fact, these messages have proved to become one of the most effective marketing tools which are now widely used by marketers to reach their goals. You are already aware of how browser notifications can be a boon to increase sales in the e-commerce platform. But, its use depends completely on the type…

Web Push Notifications are clickable messages sent by a website to the user browser. It can be accessed on desktop and mobile browsers, and are similar to mobile push app services. Chrome push notifications are indeed a great relief to e-commerce players and play a vital role in delivering exemplary results for online stores. Optimizing the right Push Notification campaign strategy for E-commerce websites can never stop you from reaping success. You should also optimize…

We have already seen how Web Push Notifications can help your website or brand to improve Click Through Rates, boost sales, and customer engagement. We also saw the benefits of sending personalized push notification messages as they can make users more engaged and the chances of getting higher conversion are more. Send personalized push notification for better response rates. You can start using push notification for free by taking the trial for 14 days. If you can make…

Website Notifications, a newbie in the marketing platform, is now widely used and will soon be hitting the mainstream. Marketing your product the right way isn't a big deal at all. Push Notifications have become one of the best ways to reach out to your customers. Web Push Notification is a new customer engagement channel that is steadily growing and the marketers from all industries use them as a powerful way to reach out to…

Web Push Notifications are a new market channel that has shown promising results in a short span. We had earlier discussed how Push Notifications are beneficial as compared to emails and is now being used extensively by marketers. They can drive more customer engagement and can boost added interactivity. Recently Chrome announced launching the Rich Notifications or Notifications with Large banner size images as part of Chrome 59+ And if you are sending rich push notifications, you are likely…