Author

Basak Saricayir

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There is great benefit in understanding consumer behavior. Knowing your target audience makes life easier, makes efforts more effective, and risks reduced in every aspect of a business. If you predict how customers will act at least to some extent, you can plan better, make better projections, make your operations customer-centric. Given that 70% of respondents in a global survey said price is the most important factor they consider when choosing a retailer, acknowledging that…