Author

Andriy Zapisotskyi

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Push notifications might seem like an intrusive way to catch users’ attention – so marketers are often hesitant whether implementing them makes sense. According to statistics, it does – 90% of users who got a push-notification will open it. 50% of website or app visitors don’t mind notifications at all, as long as they offer valuable information. How can marketing teams make the most out of push notifications, newsletters, and welcome message campaigns? What are…