Do you want to know the proven tips to get higher conversion rate in web push notifications? In this article we will show the best methods you can apply to you web push campaign and increase conversions.
Web Push Notifications are the new opt-in method used by marketers and various brands. If not used the right way, this can increase the opt-out or unsubscribe rate of users, and thus it can be ‘annoying’. Browser notifications can get you more click-through rates when compared to newsletters or email notifications.
These Web Push Notifications are currently in a progressive state and are integrated with almost anything and everything for a faster communication, and engaging users. Read to know what are the 5 types of Push Notifications that users enjoy in real.
Research shows that sending powerful and segmented web push notification messages improve your push notification metrics. But, note that the conversion rate is also dependent on certain factors including the objective of the messages sent, the time, number of notifications delivered, open and click-through rate on push notification messages sent, and other variables. Yet, you can drive a higher Conversion Rate with push notifications if you keep an eye on certain other proven factors.
There are basically two types of Push Notifications. A) Personalized Push Notification where the users will get custom-tailored and scheduled automated push notifications so that it will lead to certain actions among the users. B) Behavior-based contextual notifications where users receive push notifications based on their behavior or their previous actions etc.
Proven tips to get a higher conversion rate in Push Notifications
Web push campaigns
Set specific goals and stay focused on your campaigns before you send any push notification. You should have a clear picture of what your goals are. Push Notification offers many different campaigns by default. Some of the top-performing campaigns are drip campaign, cart abandonment, price drop alert campaign. Make sure to use these campaigns. You can even create your own campaign depending upon your goal. E.g. you want to increase reviews, then run a review campaign using the trigger feature.
Now, when the goal is clear, you create direct and powerful messages that will make the user click on it and get converted. Create messages that call for immediate action. Use ‘Call to action’ words and phrases in your message that will entice the users to click the message which in turn gets you a higher conversion rate.
Understand user behavior
Well, if you are unaware of your user behavior and keeps on sending notifications, it will end up as a disaster. He is sure to block your push notification. So, know your user and his preferences. Understand the behavior of your users with the help of analytics and segment them based on their preferences and choices they had made earlier. Remember, differentiating your users before sending a push notification message allows you to create a smart plan as all users will not be converting the same way.
You can create segments based on user behavior or action. E.g. if the user has downloaded a file, put them in one segment. Similarly, for new subscribers create a segment. Segmentation helps to send targeted and relevant notifications that can increase the conversion rate.
Concrete, Crisp, Concise Message
You are aware that push notification messages have limited characters and so it is quite challenging to convey your entire message. So, it becomes your challenge to get your users to know the message rightly without any havoc. Ensure that you do not send non-intrusive notifications; instead, the content in the notification should be focused. Such messages are likely to derive the desired action from the users and apparently, it will lead to more conversion. Take time to create and send push notification messages that really work. Start with most converting push notification templates.
Send highly targeted, personalized messages
It is always recommended to plan strategies in such a way that you get through the user intentions and succeed in converting your users. Create personalized push notification messages using segmentation. It will help the user connect with you more easily resulting in an action. Sending targeted notifications can also boost website traffic. Do not send a single message to all your users. Instead, send messages to a target audience who has previously shown a preference for the kind of messages you are going to send. Retargeting users by sending personalized messages can get them back to you thus increasing the conversion rate. You can send any of those special offers available only to those users who would like to receive them. For example: if a user has left your website without completing an action for say by adding a product to the cart or looking for flight tickets and left without booking, you can alert the user with messages similar to his/her these previous actions.
Right timing is the key to success
Sending push notifications to your users at the right time can help to increase the conversion rate up to 25%! You can schedule your messages and this will enhance better performance and desired results. Choose the right time when the users are active and you can segment them accordingly so that your messages get converted. With PushEngage this is not a big task at all. The dashboard gives you a complete insight on what time your users are likely to click the notification, what time they are most active, and which time of the day you get the highest Conversion Rate. This will help you decide on the right timing. Further, you can use Autoresponders, and send them notifications exactly 24 hours, 48 hours later, or at the same time of the day when they visited your site the first time.
Another thing is subscriber time-zone. If you have subscriber from across the geo, then use the subscriber time-zone feature. It will automatically deliver the push notification at the schedule time based on subscriber's local time. E.g. you want to send a notification at 4 PM. If you select subscriber time-zone, the notification will be delivered at 4 PM for every subscriber.
Analyze Push Campaign Performance
You need to analyze your push campaign performances to know if you are getting it the right way. If you find that the performances of your push notification messages are not hitting the bull’s eye, then you need to check on what’s wrong and bring on new methods. You can experiment by sending more creative messages, re-segmenting your users, checking on their changing preferences, etc. This will help you get a better conversion rate.
Based on average statistics, the conversion of the subscription users to push notification messages seem to be almost 30% higher than that of the subscription to the email. So, go and check on these tips to get a higher conversion rate in your push notification messages.