There was a time when creating a website used to be a big challenge. You need to know about the server, database, UX, and many more things or you can hire someone to do it for you. While technology has changed a lot and now you can create a website in a snap using Shopify. Creating an online site is just one half while the other half consists of getting products, traffic, and many more…

Push notifications might seem like an intrusive way to catch users’ attention – so marketers are often hesitant whether implementing them makes sense. According to statistics, it does – 90% of users who got a push-notification will open it. 50% of website or app visitors don’t mind notifications at all, as long as they offer valuable information. How can marketing teams make the most out of push notifications, newsletters, and welcome message campaigns? What are…

What is Goal Tracking? PushEngage is now live with the Goal Tracking Feature for Web Push Campaigns. As we focus on making the marketer's task easy we have now launched the Goal Tracking feature which will help to check the performance of the campaign with better analytics and help you analyze and optimize your campaigns, as well as measure true ROI. With Goal Tracking, you can track the ROI of your campaigns. For e.g create…

Let’s get right to it! Why do we create content in the first place? For search engine optimization and better ranking? Sure. For customer education? Definitely! For boosting our sales? Yes, but that one’s a bit complicated. There are multiple ways to engage users and interactive content can increase your engagement rate. So, let’s go interactive! By its very nature, interactive content engages people in some sort of activity. Be it making choices, answering questions,…